Overview
The Meta (Facebook Ads) integration allows Mortar DS to connect seamlessly with your Meta Ads account, enabling you to access and analyse campaign data in near real time directly within the Mortar portal.
Through this integration, Mortar DS connects directly to the Meta Ads API, providing continuous synchronisation of your advertising performance data — including impressions, clicks, conversions, and costs. This unified view helps you track campaign results more efficiently, eliminate manual reporting, and make smarter, data-driven marketing decisions.
By consolidating your ad performance data in Mortar, you can view both active and paused campaign results, compare performance across time periods, and better understand how your campaigns contribute to your overall marketing ROI.
How to Connect Your Meta Ads Account to Mortar DS
Step 1: Access the Meta Integration
1. In your Mortar DS dashboard, navigate to the Integrations page.
2. Click Meta (Facebook Ads) to open the integration panel.
3. Click Connect to begin the setup process.
Step 2: Authorise Access to Meta Ads
1. Click Connect in the pop-up window that appears.
2. Log in to the Meta account associated with your Ad Account.
3. When prompted, grant read-only access to allow Mortar DS to fetch campaign data securely.
4. Select the Ad Account you wish to connect.
Once connected, Mortar DS will begin importing campaign performance data directly from Meta Ads.
Step 3: Data Synchronisation
After establishing the connection, Mortar DS automatically begins syncing your Meta Ads data in near real time.
You’ll have access to key metrics such as impressions, clicks, conversions, spend, and cost per action directly within your Mortar dashboard.
Both active and paused campaigns are displayed, allowing for historical trend analysis.
The integration removes the need to export or switch between multiple reporting tools — all data is available within a single, unified platform.
Step 4: Viewing Meta Campaign Data in Mortar
To explore your campaign data:
1. In the left-hand navigation pane, go to Social & Display Advertising.
2. Click Facebook & Advertising to open the campaign overview.
3. Here, you can filter, compare, and analyse performance data across campaigns and timeframes.
Step 5: Benefits of the Meta Integration
Centralised Reporting: View all Meta campaign metrics within Mortar without switching platforms.
Real-Time Insights: Monitor live campaign performance for timely decision-making.
Improved Optimisation: Use unified data to identify high-performing audiences and optimise budget allocation.
Time Efficiency: Streamline reporting and eliminate manual exports or data manipulation.
Comprehensive Visibility: Access full-funnel metrics to evaluate ad effectiveness and ROI.
Step 6: Verify the Connection
Once successfully connected, the Meta (Facebook Ads) icon on your Mortar DS integrations page will display a green box in the upper-right corner — confirming that your integration is active.
You’re All Set!
Your Meta Ads account is now successfully connected to Mortar DS.
You can now:
View all campaign performance metrics in one place.
Track live campaign results and identify optimisation opportunities.
Combine your advertising data with customer, sales, and CRM insights from other integrations.
Simplify your marketing analysis with Mortar’s unified reporting dashboard.