Overview
The Google Analytics integration empowers Mortar DS to seamlessly connect with your existing Google Analytics account, providing you with deeper insights and a unified view of your web performance data.
By combining Mortar DS’s advanced data unification and reporting capabilities with the analytical depth of Google Analytics, you gain access to a comprehensive, real-time understanding of how customers interact with your business across digital touchpoints. This integration helps you uncover valuable insights, identify performance trends, and make informed, data-driven decisions that drive growth and optimise your marketing strategies.
Mortar uses Fivetran as a data sub-processor to securely establish the connection between your Google Analytics account and the Mortar platform. Data is transferred through encrypted channels, ensuring confidentiality and security at every step. Only authorised users — you and those you grant permission to — have access to the connected data within your Mortar workspace.
How to Connect Google Analytics to Mortar DS
Step 1: Access the Google Analytics Integration
1. In your Mortar DS dashboard, navigate to the Integrations page.
2. Click Google Analytics to open the integration setup panel.
3. Click Connect to begin the setup process.
Step 2: Authorised Access
1. Click Continue when prompted to proceed with the connection.
2. Select the Google account (Gmail) associated with your Google Analytics property.
3. Click Allow to grant Mortar DS permission to read and sync your analytics data securely.
Step 3: Choose the Data to Sync
Once authorised:
1. Choose whether to Sync Specific Account(s) or Sync All Accounts.
2. Select the property you want Mortar DS to connect to.
3. Confirm your selection to initiate data synchronisation. Hold on, until the reports are verified.
Step 4: Data Synchronisation
Mortar DS will now begin importing and processing your Google Analytics data.
The initial synchronisation typically takes 5 to 15 minutes, depending on data volume and property size.
Once completed, your Google Analytics reports will appear within the Mortar portal.
Ongoing syncs occur automatically, ensuring your performance data is continuously updated in near real time.
Step 5: Accessing Your Google Analytics Data
To view your analytics insights within Mortar DS:
1. Go to the Social & Display Advertising section in the left-hand navigation menu.
2. Click Google Analytics to open your performance dashboard.
3. Explore detailed reports, metrics, and trends — all presented in a unified, easy-to-analyse format.
Step 6: Verify the Connection
Once your integration is successfully connected and verified, the Google Analytics icon on your Mortar DS integrations page will display a green box in the upper-right corner — confirming that the connection is active and data is flowing properly.
You’re All Set!
Your Google Analytics account is now connected to Mortar DS.
You can now:
Access real-time web performance data directly within Mortar.
Combine analytics insights with sales, CRM, and advertising data for unified reporting.
Track user journeys and conversions across multiple channels.
Make data-backed marketing and optimiation decisions from a single platform.