This is a guide on how to use the Market Analysis tile in Mortgage MarketSmart to evaluate loan activity, housing inventory, pricing trends, and demographic data for a specific state, MSA, county, or census tract.
Use Cases
There are a lot of ways to use this dashboard, including:
Viewing loan data for markets around the U.S.
Filtering data by LMI, majority-minority, and other census tract features
Understanding housing, income, and employment data for a market
Seeing detailed demographic data for a market
Analyzing property listing data and trends
And more
Here's how to use this Market Analysis Dashboard.
1. Access the Market Analysis Tile
From the Welcome screen, click the Market Analysis (green) tile
Click the three-line menu icon to collapse the side panel for a larger map view
Click on the three lines next to the icon to expand the view for more screen real estate
2. Select the Area for Analysis
Choose the specific area you want to analyze (state, MSA, county, or census tract)
For example, type 'DC' and hit 'apply'
3. Review the Loans Tab
Use this tab to analyze mortgage activity and forecasts.
Map View:
Zoom in using your mouse scroll and left-click to explore loan activity by county
Toggle between Units, Dollar Volume, or Average Loan Size
Loan Forecast & History:
View historical data (actuals), current-year estimates, and future forecasts
Compare Purchase (blue) vs. Refinance (green) activity
Toggle between loan count, dollar volume, or percent of total market
Filter by segments such as income tiers
Adjust the time horizon (short-term view or long-term view back to 2006)
Trend Comparisons:
Compare the current year to prior years monthly or Year-to-Date.
Review trends in loan count by transaction type.
4. Review the Listings Tab
Use this tab to analyze housing inventory and sales activity.
Map View:
View active listings or sold properties by county
Inventory & Listing Trends:
Analyze new listings, active listings, and sold listings
Review 12-month growth rates
Identify seasonal patterns and inventory build-up
Price Trends:
Review median price trends and growth rates
Analyze sales price as a percentage of list price
View listings by price range
Supply Metrics:
Monitor inventory levels and months of supply
View active listings per 1,000 households
5. Review the Demographics Tab
Use this tab to understand the population and housing characteristics of the market.
Homeownership Rates:
View by county, race/ethnicity, or age
Compare owned vs. rented households
Income & Housing Costs:
Analyze median household income by geography
Review housing costs as a percentage of income
Compare costs for owners (with and without mortgage) vs. renters
Home Values & Household Data:
Review home value distribution
Analyze demographic summaries including income, homeownership rate, and employment by industry