When Moves Plus launched on August 24, 2026, we opened a founding window — a limited-time opportunity to celebrate the launch and let our earliest members lock in an extended discount for the term of their subscription. That price is $300/yr ($25/mo, billed annually).

That means as long as you stay subscribed to Moves Plus, you'll never pay more than $300/yr — no matter what the price changes to in the future. It's our way of saying thank you for being here at the beginning. 💙

The founding window closes on October 15, 2026. That's the last day the locked $300/yr rate is available — after it, the founding rate is gone for good. No exceptions, no extensions.

After the founding window closes, Moves Plus is available at the standard price of $350/yr.

$300. And in year three, and every year after that. The founding rate isn't a first-year promotion — it's your price for as long as your subscription stays active. It renews automatically at $300/yr and you don't need to do anything to keep it.

Members who joined Moves Plus between August 24 and September 25, 2026 get Move Together Fall 2026 free — that is a founding-window bonus with its own deadline, separate from the founding rate itself.

From September 26 onward, Move Together isn't included with Moves Plus. You can still join it at the $30 subscriber rate, and the subscriber discount on challenges applies on every subscription tier. Move Together Fall 2026 stops being sold on October 15, 2026 and can't be purchased after that date.

There isn't one — but there is one important thing to know: the founding rate is tied to your active subscription. If you cancel or downgrade to the Moves Base membership, you forfeit the rate permanently. Pausing is fine — your rate stays locked. But canceling means losing it for good.

See What happens to my Moves+ Founding Rate if I cancel, pause, or downgrade? for the full breakdown.

Your price is set on the day your upgrade is completed, not the day you first ask us about it. Upgrading inside the app or on the website is instant, so this only matters if your subscription is currently billed by Apple or Google — those switches involve a manual step on our end and can take up to one business day.

If you're switching from Apple or Google billing and you want the founding rate, don't leave it until October 15. Start a few days early and give us room to finish it.

Ready to lock it in? Upgrade from inside the Moves app, or read the full overview on the Moves Plus page. Before you confirm, the checkout button will show your exact total — including any prorated credits from your current plan, referral discounts, or discount codes — along with the date you'll be charged. ✨