Moves Plus is currently available as an annual subscription, and we made that choice intentionally.
Before we get into why, there are two things we want to address from common questions.
Moves Plus does not cost $300 on top of your existing membership
Moves Plus is its own membership tier that includes everything in Moves Base, plus the full Meals experience. If you upgrade to Moves Plus, you aren't paying for both subscriptions.
Moves Base (workouts) | $200/year |
Moves Plus Founding Rate (workouts + meals) | $300/year |
So for an annual Moves Base member, upgrading to Moves Plus is a $100/year difference — about $8.33 more per month based on the annual rate. If you're on monthly Moves Base at $20/month, the Founding Rate works out to about $5 more a month.
Nothing about your current membership is changing
If you don't want Moves Plus, your Moves Base membership stays exactly as it is. Same price, same programs, and the same Moves experience you know and love.
Moves Plus is simply an optional way to get your workouts and meal planning together in one app.
Why did we start with annual only?
We worked on Meals for a long time because we didn't want to build another place to browse recipes. We all have enough recipes.
We wanted to create a system around food in the same way Moves creates a system around training: something that helps remove the constant decision-making from your day. What am I making this week? What do I need at the grocery store? How do I reduce waste?
The value isn't just opening the app once and finding a recipe you like. It's having that support there week after week, and gradually making one of the most repetitive parts of everyday life feel easier.
That's why we chose to launch Moves Plus with an annual membership. A year gives you enough time to actually make the system part of your life — and it gives us enough time to keep listening, learning from how you're using it, and continuing to make the experience better alongside you.
Moves Plus isn't a beta. What we're launching is a product we've spent a long time building and feel incredibly proud of. But just like the workout side of Moves has continued to grow over the years, Meals will continue to grow too. We'll keep adding, improving and investing in it based on what helps our members most.
A note from Allie, our COO
There is also a more human answer to why we made this decision.
We've always cared deeply about making Moves both valuable and attainable for women. We haven't increased the price of our core membership as we've added new programs, coaches, features and improvements over the years, and we didn't want launching Meals to suddenly make Moves more expensive for every member.
So we had a choice. We could build the cost of nutrition and meal-planning support into everyone's membership, whether they wanted it or not, or we could create an optional tier for the members who do want that additional support. We chose the second.
Running a sustainable business means we have to be thoughtful about how we continue investing in the people, expertise and technology behind what we build. But our mission hasn't changed: we want to remove as much guesswork as we can from taking care of yourself in a life that is already really full.
For some women, Moves Base does exactly that. If that's you, you genuinely don't need to change a thing. For others, figuring out what to eat, planning meals and getting food on the table is another major source of mental load. Moves Plus lets us help with that too.
The annual structure also gives us something we really value: the chance to grow with the same group of members over time. We can listen to what you need in January, see how you're using it in March, keep improving it in June, and still be building for you in the fall.
You're committing to a year of having your workouts and meals supported in one place, and we're committing right back to continuing to make that experience better for you.
— Allie, COO of Moves
Founding pricing
Plan | Price | Availability |
Moves Plus Founding Rate | $300/year ($25/month effective rate) | Available through October 15, 2026 — locked for as long as your subscription stays active |
Moves Plus | $300 for the first year, renewing at $350/year | October 16 – November 20, 2026 — the discount applies to your first year only |
Moves Plus Standard Rate | $350/year (~$29/month effective rate) | From November 21, 2026 onward |
If you join during the founding window, your $300/year founding rate is locked in for as long as you keep your Moves Plus subscription active. That means year two is still $300, and so is every year after it while your subscription remains active.
The founding window closes October 15, 2026, and it's the only rate that locks. After it closes, Moves Plus is $300 for the first year and $350 every year after that.
See What is the Moves+ Founding Rate? for everything you need to know before joining, or head to the Moves Plus page to see everything that's included. ✨
Join by September 25 and your Fall Move Together challenge is included
Members who sign up for Moves Plus by September 25, 2026 will also receive access to the upcoming Fall Move Together challenge at no additional cost. 🎉
After September 25, the standard member add-on price for the challenge will be $30. There's nothing additional you need to purchase if you qualify — your Fall Move Together access is included with your Moves Plus membership.
And if Moves Plus isn't right for you?
That's completely okay.
Your Moves Base membership isn't going anywhere. Nothing has been removed from it as part of this launch, and we're just as committed as ever to continuing to invest in new programs, expertise, features and improvements for all Moves members.
Moves Plus simply gives you another option if you want Moves to help take some of the guesswork out of meals, too.
If you have any questions or need assistance, our Support Team is here to help. Contact us anytime at support@movesapp.com—we're dedicated to making sure you have the best experience possible!