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Guidance on Assigning MPN Numbers and Setting Up Feed Rules in Google Merchant Center to automate the process for seamless product imports

Ashley avatar
Written by Ashley
Updated over 6 months ago

Overview

This article provides essential guidance on assigning MPN numbers when importing products into Google Merchant Center. It explains how to use SKU numbers as MPNs and outlines steps to set up feed rules within Google Merchant Center, ensuring a streamlined and efficient process. Additionally, it offers resources for further support and links to the Google Merchant Help Center for detailed instructions on managing your product data.


When importing products to Google Merchant Center, each product must have an MPN (Manufacturer Part Number) associated with it.

You can use the SKU as the MPN number to meet this requirement. To streamline this process, Google allows you to set up a rule that automatically applies the SKU to the MPN field, eliminating the need to do this manually.

Steps to Set Up the Rule:

  1. Go to Google Merchant Center.

  2. Navigate to "Products" > "Feeds."

  3. Create Content API rules to automate applying the SKU as the MPN.

For more detailed instructions on setting up feed rules, visit the Google Merchant Help Center.

For additional assistance, contact the Google Merchant Help Center.

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