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Major Donor Prospect Checklist

Use this helpful checklist to determine major donor cultivation prospects.

Updated over a month ago

Major Donor Prospect Checklist

  • What are the prospect’s interests?

  • How much have they previously contributed to your organization?

  • What is the largest gift they have ever given to your organization?

  • When was the last time they contributed to your organization?

  • What is the largest gift they have ever given to any organization?

  • Who on the Board or staff could be helpful with cultivating the solicitation?

  • Do they give individually or through their company or family foundation?

  • Do they have a philanthropic fund with a local foundation? If so, how large is their fund?

  • Are they potential candidates for estate planning and/or deferred giving?

  • Who are their key financial advisors?

  • Have they recently come into wealth, sold a business or inherited significant resources?

  • How financially secure is their business?

  • Do they have a loved one who may be appropriate for memorializing or distinguishing with an honorarium gift?

  • Does someone within your organization have an established relationship with the prospect which would be supportive of the solicitation?

  • Would the prospective donor raise any issues relative to the solicitation?

  • What would be the best setting to conduct an initial meeting?

  • How much could you reasonably ask them to consider as a gift?

  • What information, materials, hand-outs or visuals would be helpful to inspire a particular prospect?

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