New Donor Acquisition Checklist

Be prepared: Update your website, social media accounts, and charity watchdog platforms (like Charity Navigator and Guidestar).

Ask your board to collect 50 emails each.

Send a message to your LinkedIn contacts.

Ask your volunteers to invite their friends.

Use email signatures to highlight opportunities to support your cause.

Host a ‘non-ask’ event to tell people about your mission.

Create an e-newsletter and subscription form on your website.

Create a list of former colleagues and constituents to reach out to.

Pitch a story to the press (locally or to journalists who write about issues relevant to your cause).

Create a petition to capture interest on sites like change.org, care2.com, and ipetitions.com.

Find organizations that align with your nonprofit to partner with in building an audience together.

Get social. Build a following and share other people’s content.

Join offline communities too.

Optimize your website to be mobile ready .

Make sharing easy in every newsletter, email, and donation page.

Launch a peer-to-peer campaign to encourage your board, volunteers, donors, and program participants to fundraise on your behalf.