How do I understand the difference between campaigns and designations?

As you may have noticed, “campaigns” and “designations” are two tools that can help manage your donation records and overall fundraising within Donor Management.

These two features have a lot in common, but are actually two separate ways to assign a donation or contribution.

“Campaigns” can help you track where your donations and other contributions are coming from; this can include things like year-end giving campaigns, an annual gala, a 5K event, or an ongoing donation page.

“Designations” can help you track what those donations and contributions will go towards; this could include “supplies for the shelter,” “a new van,” or “where needed the most.”