(to be sent mid-to-late November)

Dear *|First Name|*,

I hope that this letter finds you and your loved ones staying safe and well.

I’m writing today because I know you care about {mission area or beneficiaries being served}. With the unpredictable nature of the past few years, I don’t know what might happen next.

But I do know that your generosity makes it possible to {mission impact} for people like {Beneficiary Name}.

OPTIONAL/IF APPLICABLE: And thanks to a generous donor, all contributions made before {deadline} will be matched—that means your gift and your impact will be doubled!

Will you make a gift today so that {Beneficiary Name} can {find a solution}?

{Beneficiary Name} {verb describing connection joined/reached out/came to us} {timeframe}.

{Share more of this specific beneficiary’s story. Why did they reach out? What were they feeling? What were they hoping for?}

{Beneficiary} needs {solution}.

You joined our community because of the work we do. Your support has been critical to our success. And we still need you. That’s why I’m asking you, *|First Name|*, to consider supporting our efforts during this incredibly difficult time – with a gift today.

Your gift today will {describe the solution to the problem beneficiary faces}.

You can help {beneficiary}!

Your gift right now will {describe the solution to the problem ‘beneficiary’ faces}.

Remember, all contributions made before {deadline} will be matched—that means your gift and your impact will be doubled!

As you consider your giving plans for year-end, I hope that you will support {mission impact} through a gift to *|Organization Name|*.

With just {$}, you will {impact of gift}.

Your generous gift will ensure that {beneficiaries} {impact of programs}, {impact of programs}, and {impact of programs}.

Can {Beneficiary} count on your {$} gift today?

Thanks in advance for your contribution.

With gratitude,

{Name}

{Title}

P.S. Monthly donations help budget your gift—for you AND us! Please consider making a secure, automatic recurring contribution by visiting our website {insert organization's website as a link here}.

(to be sent mid-December to LYBUNTS)

Dear *|First Name|*,

I’m writing today because I know you care about {mission area or beneficiaries being served}.

You joined our community because of the work we do. Your support has been critical to our success. And we still need YOU.

That’s why I’m asking you, *|First Name|*, to consider supporting our efforts during this incredibly difficult time.

OPTIONAL/IF APPLICABLE: And thanks to a generous donor, all contributions made before {deadline} will be matched—that means your gift and your impact will be doubled!

Will you make a gift today so that {describe beneficiaries} can {find a solution}?

Your generous gift will ensure that {beneficiaries} {impact of programs}, {impact of programs}, and {impact of programs}.

You can help {beneficiaries}!

OPTIONAL/IF APPLICABLE: Remember, all contributions made before {deadline} will be matched—that means your gift and your impact will be doubled!

As you consider your giving plans for year-end, I hope that you will support {mission impact} through a gift to *|Organization Name|*.

With just {$}, you will {impact of gift}.

Can {beneficiaries} count on your gift today?

Thanks in advance for your contribution.

With gratitude,

{Name}

{Title}

P.S. Monthly donations help budget your gift—for you AND us! Please consider making a secure, automatic recurring contribution by visiting our website {insert organization's website as a link here}.

Dear *|First Name|*,

As I sit down to write to you today, I’ve been reflecting on what a year it’s been—and all the good that’s been happening, thanks to you.

You’ve been such a great supporter of {mission/cause} that I wanted to let you know the difference you’ve made.

Just this year, your generosity made it possible {beneficiaries of mission} {mention benefits or services received}.

I’d especially like you to meet {Beneficiary Name}.

{Tell this person’s back story – what brought them to your organization and how were they helped.}

Your investment in {beneficiaries} is an investment in

Together we’ll keep the good going until {vision} is accomplished and {impact of vision}.

With gratitude,

{Name}

{Title}

P.S. Please take a moment to share why you support *|Organization Name|* by posting a note or picture on your social media accounts and tagging our Facebook, Instagram, Snapchat, TikTok, and/or X accounts.

{include a social media handle here}

{include another social media handle here}

Dear *|First Name|*,

Today I’d like you to meet {Beneficiary’s name}. {Explain this person’s story. How did the person feel at the beginning? How has the person’s circumstances changed?}

You have already made a difference in {Beneficiary’s name}’s life and the lives of {beneficiaries} just like {you/us}. You’ve made it possible for them to:

These {beneficiaries} {describe impact of program in their lives}. {Provide details of Beneficiary’s success - the current situation that demonstrates impact of the program.}

Thank you for the difference you have made for {beneficiaries}!

With gratitude,

{Name}

{Title}

P.S. Please take a moment to share the good happening today with *|Organization Name|* by posting a note or picture on your social media accounts and tagging our Facebook, Instagram, Snapchat, TikTok, and/or X accounts.

{include a social media handle here}

{include another social media handle here}

Hello *|First Name|*,

Sometimes doing good work can feel isolating, like we’re facing a giant mountain alone. But on #GivingTuesday, nonprofits across the globe show the power of collective generosity in the social sector. It helps us declare that we aren’t alone! Your generous support of *|Organization Name|* has shown how much you care. Thank you.

*|First Name|*, I’m reaching out today with the hope that you will join us on #GivingTuesday to keep the good going. Remember {names of beneficiaries you’ve shared stories about in the past few weeks}? They {positive result of mission impact}, empowered by the generosity of others.

You can feel the power of being one among millions creating change, by making a gift to *|Organization Name|* today.
​

And we’ll witness the power of collective generosity as, together, we change the world.
​

Let’s be the change,

{Name}

{Title}
​

P.S. Please share our #GivingTuesday posts on your social media accounts and tagging our Facebook, Instagram, Snapchat, TikTok, and/or X accounts, to help encourage your friends and family to feel the power of collective generosity.

{include a social media handle here}

{include another social media handle here}

Hi *|First Name|*,

You’ve heard from me, and possibly others—today is #GivingTuesday—a day to celebrate the power of collective generosity.

OPTIONAL/IF APPLICABLE: And thanks to a generous donor, all contributions {made before midnight} will be matched—that means your gift and your impact will be doubled!

So, today isn’t the only day to give, but it sure is a good one!

You’ve given generously before - thank you!

If you can give again today to support {beneficiary and mission impact}, thank you!

Generous supporters like you have already raised {$} to {solution}.

Will you join them once again?

A gift of {$} will make a world of difference for {Beneficiary}.

OPTIONAL/IF APPLICABLE: Remember, any gift made today will be doubled, thanks to a generous donor.

Can they count on you?

{INSERT DONATION BUTTON HERE: Yes, double my gift today!}

With gratitude,

{Name}

{Title}

P.S. Monthly donations help to budget your gift — for you and us! Please consider making a recurring contribution by clicking here {insert organization's website as a link here}.

*|First Name|*,

If you want to become part of the change you hope to see in our community…don’t miss this great opportunity to {verb} {beneficiaries} today—please take a moment to donate to *|Organization Name|*. You won’t regret it!

Thanks to our donors, we are {%} of the way towards our {$} goal.

You can keep the momentum and the good going with a gift today!

{INSERT DONATION BUTTON HERE: Give Now!}

Thanks in advance,

{Name}

{Title}

P.S. When you set up a monthly recurring donation {insert organization's website as a link here}, you’ll keep the good going!

Dear *|First Name|*,

As I sit down to write to you today, I’ve been reflecting on what a year it’s been—and, while challenging, there’s also all the good that’s been happening, thanks to you.

You’ve been such a great supporter of {mission/cause} that I wanted to let you know the difference you’ve made.

Just this year, your generosity made it possible {beneficiaries of mission} {mention benefits or services received}.

I’d especially like you to meet {Beneficiary Name}.

{Tell this person’s back story – what brought them to your organization and how were they helped.}

Your investment in {beneficiaries} is an investment in

Thank you for joining us on this journey to {mission/vision}.

With gratitude,

{Name}

{Title}

P.S. Please take a moment to share the good happening today with *|Organization Name|* by posting a note or picture on your social media accounts and tagging our Facebook, Instagram, Snapchat, TikTok, and/or X accounts.

{include a social media handle here}

{include another social media handle here}

Hello *|First Name|*,

I write to you today because I trust you care.

You are part of our community because you believe in {mission}.

We remain committed to this cause—until {vision}.

At *|Organization Name|* our mission to {state simple mission} has not changed.

Your support has been critical to our success. And we still need you.

That’s why I’m asking you, *|First Name|*, to consider supporting our efforts during these challenging times with a donation today.

Your generous gift will ensure that {beneficiaries} {impact of programs}, {impact of programs}, and {impact of programs}.

OPTIONAL/IF APPLICABLE: Thanks to a generous donor, all contributions made {before deadline} will be matched—that means your gift and your impact will be doubled!

Will you join me today in making a gift that will have a positive impact on {beneficiaries} all year?

Together, we can do so much more in the New Year—and beyond.

{INSERT DONATION BUTTON HERE: Give Now!}

Thanks in advance,

{Name}

{Title}

P.S. Be the change you want to see in the world with a monthly donation to {mission impact}. Click here {insert organization's website as a link here}

Hi *|First Name|*,

Today I’d like to share the story of {Beneficiary’s name}.

While {Beneficiary’s name} has {impact of programs/services} and great progress has been made in {impact of organization’s programming in relation to the problem}, your support is key to solving {bigger problem}.

The truth is, {Name of beneficiary from story} is not alone. {Tell more about the problem you address.}

You have the power to make a difference.

That’s why I’m inviting you to keep the good going today. Your thoughtful gift will:

With just {$ amount} you can {impact of donation}. Can I count on you today?

{INSERT DONATION BUTTON HERE: Give Now!}

Thanks in advance,

{Name}

{Title}

P.S. For as little as {$amount} a day, you’ll join a community of monthly donors who {mission impact} and make a world of difference. {insert organization's website as a link here}

May the joy, peace and love of the holiday season be yours today and into the New Year!

Happy Holidays!

Hi *|First Name|*,

You still have an opportunity to {active verb} more {beneficiaries}.

Every dollar you give today will be put to good use {explain how each $ will be used}.

Together, we can do so much more for {recipients} in {area/region}. Please make a gift today to support {recipients} in the New Year—and beyond.

{INSERT DONATION BUTTON HERE: Give Now!}

Thanks in advance,

{Name}

{Title}

P.S. Monthly donations help to budget your gift — for you and us! Please consider making a recurring contribution by clicking here {insert organization's website as a link here}.

Hi *|First Name|*,

What better way to say goodbye to this year and welcome in the new year than by making a gift right now to {verb} {beneficiaries} {impact}!

Because of your generosity, {beneficiaries} will start the year {activities and impact}.

And if we make it to our {$} fundraising goal, {bigger organization wide goal related to mission/vision}.

And if we can make it to our {$} fundraising goal, we’ll {program element} and {beneficiaries} will continue to {mission impact}.

{INSERT DONATION BUTTON HERE: Give Now!}

Thanks in advance for being so generous.

I hope you enjoy a wonderful New Year!

​{Name}

{Title}

P.S. Monthly donations help to budget your gift — for you and us! Please consider making a recurring contribution by clicking here {insert organization's website as a link here}.

Shout out to all our volunteers, supporters, and donors for their generosity – helping us to keep the good going – so good things happen.

*|Organization Name|* remains committed to {mission focus}. You can show the power of collective generosity this #GivingTuesday by texting the word GIVE to {xxx-xx-xxxx}. Thanks in advance!

We can’t do this important work of {mission} without the generosity of donors who care about {cause or beneficiaries}. Please support our goal to raise {Goal Amount} by #GivingTuesday. Your generous gift today will {impact of donation if you raise total amount – think of tangible and intangible impact}. Please donate today.

If you want to become part of the change you hope to see in our community…If you have a Fear of Missing Out (FOMO) on being part of the solution… If you want to {verb} {beneficiaries} today—please take a moment to donate to *|Organization Name|*. You won’t regret it!

Join me today in supporting {beneficiaries} with a donation to *|Organization Name|*. The generous support from our community makes {mission} possible. Our goal is to raise {Goal Amount} by {X days from Day 1 – Campaign End Date}. Thanks in advance for helping {impact of donation}. {insert organization's website as a link here}

Did you know you could make a BIG difference in the fight for {cause/mission} with a LITTLE monthly gift of {amount}. Join a community of monthly donors who are committed to {big picture impact/vision of gift}. Subscribe to keep the GOOD going here {insert organization's website as a link here}.

We can’t {problem to solve} overnight. Together we must act consistently, continuously, and consciously to confront the issue. Join a community of monthly donors who are committed to {big picture impact/vision of gift} with a monthly donation today. Click here {insert organization's website as a link here} or text the word GIVE to {xxx-xx-xxxx} to support this important work today.

{Beneficiaries} like {name of Beneficiary – include photo if possible} need your support today to {mission impact}. Our goal is to raise {Goal Amount} by {Campaign End Date}. Can they count on you? {insert organization's website as a link here}

Say Farewell to the old and hello to the new! With a gift to empower {beneficiaries} with transforming life experiences in the coming year, you can end this year on a positive note! GIVE NOW. {insert organization's website as a link here}

Today I give thanks for your generous support for *|Organization Name|*.

​May you and your loved ones enjoy a {"happy relevant holiday"}!

We’re #DoingGood today and every day to {mission}. Join the Global Day of Generosity this #GivingTuesday, and together we can show the collective power of good. Reply "GIVE" to make a gift today.

If you want to be part of the change you hope to see in our community…If you have a Fear of Missing Out (FOMO) on being part of the solution… If you want to {verb} {beneficiaries} today—please take a moment to donate to *|Organization Name|*. You won’t regret it!

We are #DoingGood! Join me to support {beneficiaries}. Your donation today will make {mission/vision} possible. Your gift today will {impact of donation}. Thanks in advance for helping. {insert organization's website as a link here}

Please consider giving {$Amount} to *|Organization Name|* today to {impact of gift} for {beneficiaries}. Thank you in advance for making a difference. We can’t do this important work without you! {insert organization's website as a link here}

{Beneficiaries} like {Name of Beneficiary – include photo if possible} need your support today to {mission impact}. Our goal is to raise {Goal Amount} by {Campaign End Date}. Can they count on you? {insert organization's website as a link here}

Say Farewell to the old and hello to the new! With a gift to empower {beneficiaries} with transforming life experiences in the coming year, you can end this year on a positive note! GIVE NOW. {insert organization's website as a link here}

Hello! I’m {Name of speaker}, {relationship to organization} at *|Organization Name|*.

We can’t do this important work of {mission} without the generosity of donors like you who care about {cause or beneficiaries}. You’ve shown you care, thank you!

I’m reaching out today to ask for your support once again for {beneficiaries}. Our goal is to raise {Goal Amount} on or before #GivingTuesday. Your generous gift today will {impact of donation if you raise total amount – think of tangible and intangible impact}.

Please donate today to support this important work. Thanks in advance.

Greetings from {Name} at *|Organization Name|*.

You know as well as I do, times are tough right now for so many. But for {beneficiaries} we serve, these past few years have been a heavy burden to bear.

Helping them to stay hopeful and {mission work} is a daily effort. I’m reaching out to you today because I know you care, too. And I could use your support.

More importantly, these {beneficiary group} need you to stand with them. Please visit our website or text the word "GIVE" to {xxx-xxx-xxxx} or hit the link in the message you received, to make a donation today. Thank you!

Hi, it’s {Name of speaker} from *|Organization Name|*.

Today I’d like to take a moment to tell you about {Name of beneficiary}. {Name of beneficiary} first came to *|Organization Name|* {with problem/need}. {He/she/they} felt {emotion like fear, discouragement, anger, frustration}.

Because of generous donors, we were able to {services delivered}. Now {Name of beneficiary} {current situation as a result of mission impact}. But there are many more just like {Name of beneficiary} coming every day, looking for help.

We have a goal to raise {Goal Amount} to {mission impact} for others like {Name of Beneficiary}. I hope that they can count on you today.

Will you make a gift of {$Amount} to support {mission/cause}? Please visit our website or text the word GIVE to {xxx-xx-xxxx}.

Thanks in advance for your generosity.