Some fundraising campaigns might require you to send more than one email to the same large group of donors - while simultaneously suppressing those follow-up emails to anyone who may have already opened or responded to the first message.

For example, you might want to reach donors a second time during specific giving days, like Giving Tuesday; you might also want to send an end-of-year email ask on the last day of your fiscal year.

The video below gives a step=by-step walkthrough of exactly how to further segment your recipients to help send that second email to a specific audience.