The abandoned cart feature allows you to track when users have added items to their cart and started the checkout process, but then not placed an order. It can be used to automate email messaging that aims to get them to return to the store to complete their purchase.
The feature is built on top of the ActiveCampaign mailing list integration, so setting that up is required before you can use the abandoned cart feature.
This feature is currently in Beta. If you are interested in using it, please get in touch and we can turn it on for your store and help you get set up.
Eligibility
Customers need to be subscribed to an ActiveCampaign mailing list linked with your store. If the customer unsubscribes, the process will ignore any data synchronisation (orders and cart)
The cart must be inactive for more than 1 hour
Abandoned cart process
Steps
Session inactive for 15 mins
Cart marked as abandoned
Sync process checks for eligible carts every minute (carts set as abandoned with the past hour)
Cart is synced to ActiveCampaign
Automation is triggered with custom waiting time
ActiveCampaign abandoned cart is checked again after waiting time
Email is sent if it's still abandoned
Customer clicks on email and resumes session
Cart marked as active
ActiveCampaign abandoned cart is deleted
(Flow restarts)
Automation example
Note
The current implementation does not present carts that have been revisited as recovered – has recovered cart on the ActiveCampaign. The cart will be considered as active if the customer resumes checkout.
Multi-run automations are limited to 10 times per 24 hrs.