This section explains all the metrics you’ll see in the Playbook tab and on the Details tab for each individual Play. These metrics help you measure the impact of your automated emails—so you can easily see which Plays are driving engagement, purchases, and revenue.

On the Playbook tab, you’ll see high-level performance data aggregated across all Plays:

The number of automated emails sent during your selected date range.

Any patron who made a purchase as a result of a Play—regardless of which Play triggered it.

The total revenue generated from all Play-driven purchases.

A date range filter at the top left allows you to refine these metrics to a specific window (e.g., last 7 days, last 30 days, last year). This gives you a clear, global view of how your automated Plays are performing over time.

When you click into any specific Play and navigate to the Details tab, you’ll see the exact same metrics, but filtered to only that Play:

This lets you compare Plays individually and understand which ones are driving the most engagement or purchases.

Below the main metrics on each Play’s Details tab, you'll see a breakdown of patron-level data divided into two lists:

These patrons took action after receiving a Play email.

For each converting patron, you’ll see:

This helps you identify your most responsive audience segments.

These patrons received the Play email but have not yet made a purchase.

For each non-converting patron, you’ll see:

This list is helpful for understanding reach and identifying groups that may respond to alternative messaging or adjustments in your Plays.