Add-ons are additional products or services that can be added to a patron’s main purchase (usually tickets) at the time of sale. These can be anything and everything you can think of, from parking and concessions to VIP experiences, merchandise, and everything in between!
Add-ons offer a valuable avenue for theatres to generate additional income beyond standard admission while fostering a deeper connection with their audience. Patrons can tailor their visit with merchandise from the show, personalized snacks and drinks, and anything else you can think of for an overall more personalized and immersive experience. And here’s the best part – as an organization, you will not only provide your patrons with an incredibly memorable night at the theatre, but you will also see increased revenue – without having to raise the price of tickets another penny.
This article will teach you how to create add-ons such as merchandise, parking spaces, alcohol sales, and concessions to your checkout page.
Click on Additional Revenue and then Add-ons and Merchandise on the lefthand navigation menu to launch the add-on page.
Click on the red + button in the top righthand corner to create an add on.
This action will open up the Create modal. This is where to enter all of the information about your add-on so that customers know what is for sale and what they are purchasing.
Click on the dropdown under Select Production to choose which production this add-on is associated with. If you want the add-on to be for your organization versus a specific production, click on All Productions at the top of the list.
Next, select the Item Category from the dropdown. This is a way to categorize what kind of item you are selling. Dropdown options include:
Alcohol
Concessions
Merchandise - At The Venue
Merchandise - Shipped
Parking
Other
If you wish to create merchandise that is sold and fulfilled by On The Stage, click Merchandise - Shipped. If you wish to sell merchandise you manage yourself, click Merchandise - House.
Name your item underneath Item Name. This is a name your patrons will see, so make sure it accurately describes what you have on sale.
Next, add a small paragraph describing your item under Item Description. This is also patron-facing. If there are any specific instructions or conditions, it is best to list them here.
Under Number Available, add the total inventory count for your item. Leave this blank if there is no limit.
Under Number Available Per Performance, add the total inventory count per performance for your item. Leave this blank if there is no limit per performance.
Under Minimum Count, add the minimum count that must be in a patron's cart in order to buy. (For example: for a 2-for-1 deal, make the minimum count 2.)
Leave this blank if there is no minimum count needed.
Under Maximum Count, add the maximum count a patron can have in their cart. (For example: if patrons cannot purchase more than 2 alcoholic beverages per show, make the maximum count 2.)
Leave this blank if there is no maximum count needed.
Enter the corresponding prices under Online Cost and In-Venue Cost.
Toggle the On Sale button to place the item on sale. If you do not do this now, you can manage the sale toggle on the main table.
On the right side of the modal, click Upload Image to attach an image to your item.
Preview your image after upload on the right side.
Once all of the data has been entered, click Create.
🎓 Recap
Offering add-ons enhances the event experience and increases revenue. On The Stage (OTS) allows organizers to create and sell custom add-ons, such as merchandise, VIP experiences, and digital content, directly within the ticketing platform.
🚀 Best Practices
🛒 Choose Relevant Add-Ons – Offer items that complement your event, like themed merchandise or exclusive experiences.
🎨 Use High-Quality Graphics – Ensure clear images and descriptions to attract buyers.
💳 Set Competitive Pricing – Price add-ons appropriately to encourage sales while maximizing revenue.
📢 Promote Add-Ons – Highlight available add-ons during ticket checkout, in marketing materials, and on social media.
📊 Track Performance – Monitor sales data to refine offerings and optimize future events.
Creating engaging add-ons boosts audience engagement, enhances the event experience, and drives additional revenue! 🎟️✨