Managing Subscription Renewals
Keeping your subscription offerings up to date is now easier than ever. We've introduced new renewal tools, bulk editing capabilities, and patron self-service renewal options to simplify preparing for a new season.
What's New?
The latest subscription updates include:
Improved tables with renewal status and filtering
Renewal reminder emails for subscriptions
Self-service subscription renewals in the Patron Portal
Bulk subscription renewal workflow
Bulk editing and publishing for draft subscriptions
New marketing Plays for promoting subscriptions and memberships
Renewal Reminder Emails
Subscriptions can now automatically send renewal reminder emails to existing subscribers before their current subscription expires.
You can choose to send reminders:
30 days before expiration
14 days before expiration
7 days before expiration
To enable reminders:
Open the new subscription.
Turn on Renewal Reminder Email.
Select the reminder schedule.
Choose the current subscription this package renews from.
How subscription mapping works
Each renewal subscription is linked to an existing published subscription.
The mapped subscription:
Determines when reminder emails are sent
Controls when patrons see the Renew button in the Patron Portal
Must be an active, published subscription of the same subscription type
Noteworthy: Membership renewal reminders continue to work as they always have. Memberships also include a new Include in Play option for marketing emails.
Announce New Subscriptions Play
A new Play is available to help market your upcoming subscription season.
The Announce New Subscriptions Play:
Sends to your marketing list
Excludes current subscribers
Highlights up to five subscriptions marked Include in Play
Displays subscription benefits shown during purchase
Can optionally include a promotional code and expiration date
Announce New Memberships Play
A companion Play is also available for memberships.
This Play:
Sends to marketable contacts
Excludes current members
Highlights up to five memberships
Includes membership names and descriptions
Because recurring memberships typically don't use promo codes, this Play does not support promotional offers.
Patron Self-Service Renewals
When a patron has an eligible subscription to renew, they'll see a Renew Subscriptions button in their Patron Portal.
Subscriptions nearing expiration are also marked with an orange badge to make them easier to identify.
If the patron has one renewable subscription
Selecting Renew Subscriptions automatically adds the new mapped subscription to their cart and begins checkout.
If the patron has multiple renewable subscriptions
They'll first choose which subscriptions they'd like to renew before continuing to checkout.
Renew Current Subscriptions in Bulk
Preparing next season's subscriptions is now much faster with the Renew Current Subscriptions workflow.
From the Subscriptions page, select Renew Current Subscriptions.
The workflow guides you through recreating multiple subscriptions at once while automatically carrying over most settings.
Step 1: Choose subscriptions
Select at least two published subscriptions to renew. Subscriptions that already have renewal mappings won't appear. If you're only renewing one subscription, you can continue using the Duplicate option from the Actions menu.
Step 2: Edit subscription details
Most fields are pre-filled from the original subscription.
By default:
Dates advance by one year
Subscription names become Copy of [Subscription Name]
Renewal mapping is automatically created
Renewal reminders can be configured
Bulk Edit
Use the Bulk Edit panel to update multiple subscriptions simultaneously.
For example, you can apply the same:
On Sale Date
Sales window
Renewal reminder settings
Other shared fields
to every selected subscription with a single action. You can save your work as a draft at any time.
Step 3: Assign performances
Assign performances just as you would when creating a subscription normally.
Performance assignments are optional for most subscription types and unavailable for Ticket Pack subscriptions.
Step 4: Review and publish
Before publishing, you'll review:
Subscription details
Renewal reminder settings
Performance assignments
The review screen also alerts you if:
Renewal reminders are disabled
Performances haven't been assigned
Bulk Edit Draft Subscriptions
If you've saved multiple subscriptions as drafts, you can edit or publish them together.
From the Draft tab:
Select one or more subscriptions using the checkboxes.
Choose Edit or Publish.
Editing drafts
Selecting one draft opens the standard edit page.
Selecting multiple drafts opens the bulk editing experience used during the renewal workflow.
Publishing drafts
Selecting Publish immediately publishes all selected subscriptions and displays a confirmation message.
Frequently Asked Questions
Why don't I see a subscription available for renewal?
Only active, published subscriptions that don't already have a renewal mapping are eligible.
Can I save my work before publishing?
Yes. At any point during the renewal workflow, you can save subscriptions as drafts and return later.
How many subscriptions or memberships appear in the marketing Plays?
Each Play includes up to five subscriptions or memberships to help keep marketing emails concise and easy for patrons to read.












