There are a few reasons why you might want to use comp codes:
A comp is a free, or complimentary, ticket.
These are typically offered to friends and family of the cast, crew, or organization.
Comps remove the ticketed price, however service and processing fees may still apply.
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🎭 Noteworthy: Comp tickets are subject to a $0.25 fee per ticket, which will be debited against your ticket sales. This fee does not apply to Platinum Plan Customers.
📢 Please note that comp tickets must be processed separately by the patron and will not work with other paid tickets in the cart.
🎓 Recap: Setting Up a Comp Ticket
A comp ticket, short for "complimentary ticket," is a free admission pass typically offered to individuals such as friends, family, or industry professionals associated with the cast, crew, or organization hosting an event. While the ticket itself is free, service and processing fees may still apply. For instance, On The Stage notes that comp tickets are subject to a $0.25 fee per ticket, which is deducted from ticket sales. It's important to note that comp tickets must be processed separately by the patron and cannot be combined with other paid tickets in the same transaction.
🚀 Best Practices for Comp Tickets
To effectively manage and distribute complimentary tickets using On The Stage's Promo Code Builder, consider the following best practices:
🎯 Targeted Distribution: Allocate comp tickets to specific individuals such as cast and crew members, VIPs, or special guests. This ensures that complimentary tickets are reserved for those most deserving or in need.
💸 Understand Associated Fees: Be aware that each comp ticket incurs a $0.25 fee, deducted from your ticket sales. However, this fee is waived for Platinum Plan customers. Factor this into your budgeting and ticket allocation strategy.
🛒 Separate Transactions: Inform patrons that comp tickets must be processed separately and cannot be combined with paid tickets in the same transaction. This helps prevent confusion during the checkout process.
🗓️ Set Clear Validity Periods: When creating promo codes for comp tickets, define specific start and end dates to control when the tickets can be redeemed. This aids in managing attendance and event planning.
🔢 Limit Redemptions: Use the Promo Code Builder to set a maximum number of redemptions for each comp code. This prevents over-distribution and ensures that the number of complimentary tickets aligns with your event capacity.
📊 Monitor Usage: Regularly track the redemption of comp tickets to assess their impact on attendance and revenue. This data can inform future promotional strategies and ticket allocations.
By implementing these practices, you can ensure that complimentary tickets are distributed efficiently and effectively, enhancing the overall success of your events.