How to Customize Promo Emails

Our new update includes enhanced email customization options that allows for fully customizable subject lines, headers, body, images, and CTA in emails to engage more effectively with patrons, and drive higher sales for your productions.

When you edit an email, you can do the following:

Use one of the custom variables-- such as being able to add in the Patron’s first name anywhere you choose. Use this somewhere in the email.
Change the subject line (ensure you hit save after)
Change the header, which is the top portion of the email that appears on all customizable emails (ensure you hit save after)
Change the image. You can crop the image in any way you choose.
Change the copy in the body. This is the same as it is in the Order Confirmation section.
Change the copy of the call to action.
- Note that this will redirect to the tickets page OR the Marketing Redirect
Enable/disable the email.

👟Walkthrough

Access Promo Campaigns under the Marketing tab in the menu. From here you can edit and update desired information. The Promo Campaigns page has 3 tabs, for this walkthrough we will focus on the Productions tab.

Scroll down to the Production Emails table at the bottom of the page - the Scheduled tab shows the upcoming campaigns for email and social media

You can search for a campaign using the search bar

Or use the dropdown to filter for a specific production

Click the subject line for the campaign you want to edit

This will open a new page where you can edit the scheduled email

For different campaigns, different custom variables are available to personalize messages for your patrons and events

You can edit the Subject line,

Note: for each section, be sure to save your changes by clicking the Save button as you go

Header,

Body copy,

You can add links by highlighting text and clicking the chain icon. Bold, italics, bulleted list, and numbered list formatting options are also available here

Toggle the email on or off,

And send a test email from this page

Type in the email address you want to send the test email to and click Send Test Email to see what your patrons will see

You can also send a test email or preview a social media post using the Actions menu on the Production Emails table on the Promo Campaigns page

You can use the same process to edit a social media post and preview using the Actions menu on the Production Emails table

When you edit an email, you can do the following:

Use one of the custom variables-- such as being able to add in the Patron’s first name anywhere you choose. Use this somewhere in the email.

Change the subject line (ensure you hit save after)

Change the header, which is the top portion of the email that appears on all customizable emails (ensure you hit save after)

Change the image. You can crop the image in any way you choose.

Change the copy in the body. This is the same as it is in the Order Confirmation section.

Change the copy of the call to action.

Note that this will redirect to the tickets page OR the Marketing Redirect

Enable/disable the email.

👟Walkthrough