Our new update includes enhanced email customization options that allows for fully customizable subject lines, headers, body, images, and CTA in emails to engage more effectively with patrons, and drive higher sales for your productions.

🚀 Upgrade to Access This Feature! This one’s only available on the Platinum Plan. Don’t miss out—contact your account manager to unlock it today! See what’s included ›

When you edit an email, you can do the following:

Use one of the custom variables-- such as being able to add in the Patron’s first name anywhere you choose. Use this somewhere in the email.
Change the subject line (ensure you hit save after)
Change the header, which is the top portion of the email that appears on all customizable emails (ensure you hit save after)
Change the image. You can crop the image in any way you choose.
Change the copy in the body. This is the same as it is in the Order Confirmation section.
Change the copy of the call to action.
- Note that this will redirect to the tickets page OR the Marketing Redirect
Enable/disable the email.

👟Walkthrough
Access the Promo Campaigns under the Marketing tab in the dashboard. From here you can edit and update desired information.

You can send a test email to the address of your choice to see what your patron will see!

🎓 Recap

The Platinum Plan for On The Stage includes a Promo Email builder where you can create fully branded, personalized promotional messages. Set up your template once—then reuse it across shows by updating key details like show name, date, or links.

🚀 Best Practices

Personalize with merge tags (e.g., patron name, show title) to improve engagement.
Write clear subject lines that highlight the offer and spark curiosity.
Include a strong CTA—make it visually distinct and action-oriented (e.g., “Get Tickets Now”).
Use a compelling header image and visually consistent styling to strengthen branding.
Preview in various email apps and on both desktop and mobile before sending.
Test with internal users (team/previews) to spot mistakes before launch.
Repurpose your template—swap in new dates, images, links for future campaigns.

Promo Email Schedule - Visual Outline

Custom Contact Fields Overview (Platinum Plan)

Adding Custom Contact Fields (Platinum Plan)

⚡🔗Quick Links: Email & Social Media Customization

Combined Promo Emails

How to Customize Promo Emails (Platinum Plan)

Our new update includes enhanced email customization options that allows for fully customizable subject lines, headers, body, images, and CTA in emails to engage more effectively with patrons, and drive higher sales for your productions.

When you edit an email, you can do the following:

Use one of the custom variables-- such as being able to add in the Patron’s first name anywhere you choose. Use this somewhere in the email.

Change the subject line (ensure you hit save after)

Change the header, which is the top portion of the email that appears on all customizable emails (ensure you hit save after)

Change the image. You can crop the image in any way you choose.

Change the copy in the body. This is the same as it is in the Order Confirmation section.

Change the copy of the call to action.

Note that this will redirect to the tickets page OR the Marketing Redirect

Enable/disable the email.

👟Walkthrough

Access the Promo Campaigns under the Marketing tab in the dashboard. From here you can edit and update desired information.

You can send a test email to the address of your choice to see what your patron will see!

🎓 Recap

The Platinum Plan for On The Stage includes a Promo Email builder where you can create fully branded, personalized promotional messages. Set up your template once—then reuse it across shows by updating key details like show name, date, or links.

🚀 Best Practices

How to Customize Promo Emails (Platinum Plan)

Our new update includes enhanced email customization options that allows for fully customizable subject lines, headers, body, images, and CTA in emails to engage more effectively with patrons, and drive higher sales for your productions.

When you edit an email, you can do the following:

Use one of the custom variables-- such as being able to add in the Patron’s first name anywhere you choose. Use this somewhere in the email.

Change the subject line (ensure you hit save after)

Change the header, which is the top portion of the email that appears on all customizable emails (ensure you hit save after)

Change the image. You can crop the image in any way you choose.

Change the copy in the body. This is the same as it is in the Order Confirmation section.

Change the copy of the call to action.

Note that this will redirect to the tickets page OR the Marketing Redirect

Enable/disable the email.

👟Walkthrough

Access the Promo Campaigns under the Marketing tab in the dashboard. From here you can edit and update desired information.

You can send a test email to the address of your choice to see what your patron will see!

🎓 Recap

The Platinum Plan for On The Stage includes a Promo Email builder where you can create fully branded, personalized promotional messages. Set up your template once—then reuse it across shows by updating key details like show name, date, or links.

🚀 Best Practices

The Platinum Plan for On The Stage includes a Promo Email builder where you can create fully branded, personalized promotional messages. Set up your template once—then reuse it across shows by updating key details like show name, date, or links.