To learn about how Facebook Messenger ads works, check out this article.
Messenger is a great way to engage with potential customers and promote your services or product. Treat them like how you would treat a customer walking into your store. They may be interested in the service however they aren't 100% sold yet. They are browsing around and looking at other options too. That is why it is important to acknowledge, engage, and advertise your services to them. Otherwise, they would understandably walk out and head to another store.
Here are some Dos and Do Nots on how to turn an inquiry into a scheduled appointment.
Do:
Be Timely
Respond as soon as possible. The initial interest may fade as time passes, and they may even have forgotten why they had messaged you. Replying and engaging with customers right from the start will allow them to express more enthusiasm and ask more questions because they know that you are ready to answer their questions. The longer you take to reply, the longer they may take to reply. How you respond is a reflection of your business.
Personalize Your Message
Greet your customers by saying their name. A personal touch goes a long way and it signals to them that they are valued by your business.
Follow Up & Ask Questions
Respond to every question, inquiry, or comment. This is not only an opportunity for them to learn more about your service but an opportunity for you to learn more about them and how you can benefit them. Be sure to answer their questions AND ask them questions to engage them to talk more. You may be surprised how much you can uncover and how it can relate to your service.
Do Not:
Immediately Try To Set Up An Appointment
They may not be ready to commit to an appointment yet. That is why they are messaging in - to learn more about what you can offer and why they should choose you over another business. Calling them when they don't expect it may scare them off.
List Out All Your Offerings
It can overwhelm the customer and dissuade them from continuing the conversation. They may only be interested in one service and the rest are not related to them at all. It is better time spent talking more about the service they are interested in rather than about all your services. Keep your messages to the point and with a few sentences. No one wants to read a wall of text.
Ignore Them
The worst thing to do is to not reply to them at all. This signals that you do not value them and don't have time to answer their questions. Be sure to turn your notifications on!
Any questions or need further help? Don't hesitate to reach out to your Marketing Specialist on specific strategies for your campaign, we're happy to help!