Here at OneLocal we constantly strive to improve our offering to create better and better customer experiences. Our newest released Analytics Dashboard and Reports is being rolled out to all OneLocal clients with Compete, Dominate, Summit and Engage package subscriptions. If you're looking to learn more about the new Analytics Dashboards and Reports, you've come to the right place!
Accessing the New Dashboard
You will access the dashboard by clicking on 'Analytics' on the menu on the left-hand side of your screen or the link in the center of your screen that looks like this:
The dashboard will open in a new tab so you can review your analytics while still having easy access to your OneLocal Dashboard so you can send text messages, review requests, answer incoming calls, etc.
What Data is Available in the New OneLocal Analytics Dashboard?
In the new dashboard you'll find tabs for the following:
LocalSite Performance
LocalSEO Performance
Google Ads Performance
Facebook Ads Performance
You'll only see the tabs that are relevant to your OneLocal subscription. If you are not currently running an ad campaign with OneLocal, the Google and Facebook tabs will not appear.
Questions and Feedback
Please email your Marketing Specialist any questions you have about the information found in your dashboards. If you have any feedback or notice any bugs please report those by email to productfeedback@onelocal.com and cc your Marketing Specialist.
The Dashboards
Each dashboard includes useful data regarding the performance of your campaigns over time. Flip between the dashboard tabs at the top of your screen to refer to the individual campaigns.
Analytic Definitions
You can hover over the title of a data point to learn more about what the data is tracking and what it means. There is even more information about what these titles mean below, but if you need more detail, please email productfeedback@onelocal.com and cc your Marketing Specialist.
Changing and Comparing Date Ranges
By default, date ranges are set to the last 30 days with a comparison to the same previous period.
You can change the time frame of the dashboards to review and compare your analytics over shorter or longer periods of time. There are preset time frames like:
Last 30 days
Last 7 Days
This Quarter
Last Quarter
This Year
Last Year
All Time
Or you can customize your own date ranges to get really specific!
You can create comparisons to the same last period, the same period last year or a custom comparison, as needed.
LocalSite Performance
This dashboard provides detail on the performance of your OneLocal-built site! It will also include information about your organic search traffic (SEO) and even your ad campaigns if you subscribe to LocalAds.
You will find the following data in the LocalSite Performance tab:
Site conversion data
Total Conversions - event conversions from all CTAs on the client website
Conversion Timeline - event conversions over time
Conversion Breakdown - which specific event conversions were triggered i.e. Phone Call, Email, Form Submission
Conversions by Channel - which channels did conversions originate from
Site traffic data
Sessions Timeline - sessions over time where a session is a period of time during which event engagement has occurred. A session will end when there has been more than a 30-minute period of inactivity.
Sessions - total number of sessions
Sessions per User - number of sessions per user
Avg Events per Session - number of event engagements per session
Engaged Sessions - total number of engaged sessions where engagement means time when the client website was active in the primary browser window. GA4 defines an engaged session as one which:
lasted 10 seconds or longer
had one or more events fire
had two or more pageviews
Engagement Rate - the number of engaged sessions divided by the total number of sessions over a specified time period.
Avg Engagement Time per Session - average amount of time per session the client website was active in the primary browser window
Active Users - total number of distinct users who logged an event on the website
New Users - total number of new users who interacted with the website for the first time
Top 10 Pages by Session - top 10 website pages based on the number of sessions
Sessions by Channel - which channels did sessions originate from
Sessions by Device - which devices did sessions occur on
LocalSEO Performance
You will find the following data in the LocalSEO Performance tab:
Organic search position, traffic and conversion data
Google Local Map Position Distribution - how many positions are maintained in multiple ranges within the top 100 in Google Local Map results (i.e. positions 1-3, 4-10, etc.) for all tracked keywords over time
# of Google Local Map Positions - total number of positions maintained in Google Local Map results for all tracked keywords
Google Local Map Position change - change in Local Map positions across all keywords for the selected date range
Google Organic Search Position Distribution - how many positions are maintained in multiple ranges within the top 100 in Google Organic search results (i.e. positions 1-3, 4-10, etc.) for all tracked keywords over time
# of Google Organic Search Positions - total number of positions maintained in Google Organic Search results for all tracked keywords
Google Organic Search Position change - change in Organic Search positions across all keywords for the selected date range
Organic Search Conversions - number of website conversions which originated from organic search
Organic Search Sessions - number of website sessions which originated from organic search
Google Business Profile (GBP) data
Phone Calls - number of times the phone number was clicked in the GBP listing
Conversations - number of times a conversation was initiated in the GBP listing
Direction Requests - number of times directions were requested via the GBP listing
Clicks - number of times the website link was clicked in the GBP listing
Views - number of times the GBP listing was viewed from organic search results
Searches - number of times the GBP listing was displayed in organic search results
Reviews Timeline - reviews received via the GBP listing over time
Average Rating - current average GBP review rating
Google Ads Performance
If you have an active Google Ads campaign you will find the following data in your Google Ads Performance tab:
Total Conversions (Forms, Calls, Chats) - total conversions generated by all ads
Conversion Rate - number of conversions divided by the number of total ad interactions
Conversions Timeline - number of conversions generated by ads over time
Clicks - total number of clicks generated by all ads
Click Through Rate - number of clicks divided by the number of total ad interactions
Total Cost - total ad spend for the selected date range
Cost per Conversion - number of conversions divided by total cost
Average Cost per Click - average number of accrued clicks divided by total cost
Conversions by Campaign - number of conversions broken down by ad campaign
Clicks by Campaign - number of clicks broken down by ad campaign
Impressions Timeline - number of impressions generated by ads over time
Campaign Breakdown - comparison of key metrics across all active ad campaigns
Top Converting Keywords - number of conversions generated by primary ad keyword
Facebook Ads Performance
If you have an active Facebook Ads campaign you will find the following data in your Facebook Ads Performance tab:
Site Conversions - total conversions generated on the client website by ads for the selected date range
Site Conversions Timeline - number of website conversions generated over time
Conversions (On-Facebook) - total conversions generated on-facebook by ads for the selected date range
Conversions (On-Facebook) Timeline - number of conversions generated on-facebook over time
Clicks from Ads - total number of clicks on ads for the selected date range
Click Through Rate (CTR) - number of clicks divided by the number of total ad impressions
Clicks Timeline - number of clicks generated by ads over time
Total Cost - total cost of all ads for the selected date range
Cost per Conversion - number of conversions divided by the total cost
Top Campaigns by Conversion - number of conversions generated by each ad campaign
Campaign Breakdown - comparison of key metrics across all active ad campaigns
Monthly Reports
In addition to these new Dashboards, OneLocal will be delivering monthly Reports to your primary user’s email inbox on the 4th day of each month. These Reports will contain a subset of the same data found in your Dashboards and will report on the previous month vs. the month prior e.g. the February report will show results for January vs. December. Links within the Reports will provide an opportunity to click through for more data and detail as needed.
Your Marketing Specialist will also be available to answer any questions you may have about your reports or general performance. Alternatively you can reach out to us via the chat window in the bottom right hand corner of the OneLocal app or support@onelocal.com.