The first tab of your Analytics Dashboard will cover your LocalSite performance. Your LocalSite is the Digital Marketing Anchor and at the center of everything we do at OneLocal for your SMB. This means there will be some information regarding LocalSEO and LocalAds included in this dashboard as well as they are all intertwined. You can read more about your LocalSEO and LocalAds dashboards by clicking on the links below:

We have 2 types of metrics across these dashboards, representing 2 different time frames. Some items will be detailing the metric as it relates to the timeline specified in the top right corner of the dashboard. When you first open your dashboard it will be set to the Last 30 Days, but you can adjust this as needed to see specific time frames and comparison data from additional similar time frames. In the example below you will see there have been 31 Conversions in the Last 30 Days which is 21% lower than the comparable period.

Here you will see we are comparing Dec 28, 2022 - Jan 26, 2023 against Nov 28, 2022 - Dec 27, 2022.

If we flip this and compare the previous period to the current period and flip the dates in the time frame editor, we'll see the reverse comparison of 39 conversions and a 26% increase in comparison to the current period.

You can further customize this with your own timeframe or predetermined timeframes from the drop-down menu here.

Your predetermined options include:

You can also decide if you want to include or exclude today's date in the metrics using the checkbox displayed in the time frame editor.

The second type of information available in your dashboard is All Time data and you'll see these modules labeled with (All Time) beneath their title, for example, the Conversions Timeline below:

This timeline data will remain unchanged regardless of the timeframe placed in the time frame editor. This section isn't designed for comparison of data, but to demonstrate your business' growth overtime. Keep in mind that it is common to see a dip in the current month until that month has reached completion. This is because it is comparing previous months in full vs our current month which may not be complete yet, for example you can see these screenshots are from January 26, 2023 which means there's still 5 days of conversion tracking needed to complete the month and have a full view of the January 2023 metrics.

Although there isn't a need for alarm when seeing these kinds of dips in metrics, please reach out to your Account Manager if you have any concerns.

We start with the most important information at the top of the dashboard and work our way down in importance. As most businesses' main goal working with OneLocal is getting more leads & customers, we have started off this tab with LocalSite Conversions.

You'll find Conversions in the top left and this number represents the amount of conversions you've seen in the current period. Conversions include any types of click-throughs that visitors on your LocalSite make to any of the conversion methods we have placed on your LocalSite, these could include the following:

If you believe there are types of conversions that are not currently being tracked on your LocalSite dashboard, please reach out to your Account Manager or Support Team to have them added.

You can also see Conversions by Channel to understand where your successfully converting clients are finding you online. These sources could include:

The second half of your LocalSite Dashboard focuses on traffic. Our goal is to help your business increase the amount of qualified traffic that reaches your LocalSite and increase the number of conversions you receive from your online efforts. Traffic is an important metric, but keep in mind that traffic is nothing without qualifications and conversions. Increasing traffic should be considered a secondary goal next to conversions as more traffic doesn't always equal more conversions or revenue.

The first graph on the left is an All-Time graph detailing traffic over time as seen below.

You'll see the total visitors to your LocalSite in the top right corner and you can hover over the line to see the specific amount of traffic month by month, you'll see here in this screenshot that the LocalSite in question had 14,339 visitors in October 2022.

The remaining data in this section is all going to be related to the current period indicated in the top right of the dashboard and will change as you review different time frames.

A session is logged when anyone visits your LocalSite and remains on your LocalSite for any period of time. If the person navigates away from your LocalSite, but returns, this will log 2 separate sessions coming from the same User.

It is common that a Visitor will return to your website multiple times and we also track the average amount of Sessions created per User. In this example you can see that on average, over half of the Visitors to this website return at least 1 more time to the LocalSite.

We also track the Avg Events per Session as detailed below. This is the amount of tracked actions that a User is taking during a Session on your LocalSite. Actions that we are tracking include any clicks on additional pages, links, videos, pictures, etc. We are also tracking if they are spending time scrolling through the page and other positive signals that site Visitors are completing while on your LocalSite. In this example you can see there are about 4 Events logged per Session.

The first metric in Engagement is Engaged Sessions detailing the number of sessions where at least 2 Events were logged. If a visitor doesn't log a second event and returns back to Google or another website, they will not be marked as an Engaged Session. In the example today you'll see that we have 4,920 Engaged Sessions out of the total 11,003 Sessions logged.

This results in a 44.72% Engagement Rate with the Avg Engagement Time per Session at 30 seconds per session.

If you aren't familiar with the term Engagement Rate, you can check out this article from Google detailing the difference between Engagement Rate and the previous version of this metric, Bounce Rate. Essentially Engagement Rate is the reverse of Bounce Rate and details the number of Visitors that spent time on your website instead of the negative version of how many Visitors left your LocalSite without engaging.

We're also tracking how many Users visited your site in the current period and this metric is called Active Users, we also track how many are visiting your LocalSite for the first time in the current period with New Users. Keep in mind that Users who clear their cache on their browser and visit you again will be counted as a New User upon their return. This is outside of our control.

This next section is really cool because it details what pages your LocalSite Visitors most commonly visit. This is organized by the most popular page at the top and details a total of 10 pages. It is common that your LocalSite has more pages than just 10 and we are also tracking their performance, but are surfacing the most popular pages to you in this dashboard. You can see each page based on the URL displayed on the left, keep in mind that the '/' represents your homepage, the rest are the remaining most popular internal pages. In most cases, your homepage will be the most popular page on your LocalSite. This is expected behaviour.

We are also tracking the number of Sessions, Views, Avg Engagement Time, Avg Engagement Rate, and the number of Conversions in the selected time frame.

Wow, this is a long article! Congrats on making it this far, we're almost done! The last 2 metrics available on your LocalSite dashboard are related to how Visitors found your LocalSite and what type of device they used to access your LocalSite.

Channels include:

OneLocal's main goal is to increase the amount of traffic your LocalSite sees from Organic and paid methods, these are the top 4 items in bold in the list above.

We also track the type of Devices Visitors use to access your LocalSite, these are broken down into:

Most commonly businesses will find that Mobile traffic is the highest-producing device, but businesses who target an older demographic or have a higher price point may find that Desktop is still the top-producing device. In this example, you will see that Desktop is in fact much higher than traffic from Mobile.

That's all regarding the LocalSite Performance tab, if you have any questions please reach out to your Dedicated Account Manager or if you have feedback related to the analytics dashboard please send that directly to productfeedback@onelocal.com, and cc your Account Manager.