At OneLocal, we are committed to ensuring that all communications comply with applicable laws and regulations. To this end, we’ve established a Restricted Business Policy for LocalMessages, which prohibits discussing cannabis-related topics via SMS messaging across North America. This article outlines the key rules, monitoring practices, and alternatives for businesses affected by this policy.
Why Is This Policy in Place?
Although cannabis has been legalized in some areas, federal regulations still restrict its promotion via SMS or MMS messaging. Phone carriers across North America actively screen and block messages containing cannabis-related content. Violating these rules could lead to blocked phone numbers or loss of access to LocalMessages.
Key Rules to Follow
LocalMessages cannot be used to:
Promote cannabis, CBD, or related products.
Discuss cannabis-related topics with customers or leads.
Our platform automatically monitors outgoing messages for specific keywords. Messages containing any of the following words or phrases will be flagged:
Marijuana, Cannabis, THC, CBD, Hemp
Dispensary, Vape, Edibles, Gummies, Buds
Blunt, Stoned, Kush, Reefer, Smoke
Rolling papers, Hydroponics, Grow house
This list is regularly updated, and there may be additional variations that trigger alerts. If customers send you cannabis-related inquiries, do not reply using restricted keywords. Instead, redirect the conversation to alternative communication methods such as email or phone calls.
Consequences of Violations
First Offense: You’ll receive an email alert notifying you that the flagged message was not delivered.
Second Offense: Your OneLocal Account Manager will contact you to discuss the violation and reinforce the policy.
Third Offense: Continued violations may result in the loss of access to LocalMessages for your account.
Frequently Asked Questions (FAQs)
1. What if cannabis is legal in my state or province? Even in legalized regions, SMS messaging is regulated at the federal level. This policy will remain in place until cannabis is federally legalized across all 50 states and phone carrier restrictions are lifted.
2. Do these rules apply to Canadian businesses? Yes, these restrictions apply across North America, including Canada.
3. How can I communicate about cannabis-related topics? We recommend using alternative communication methods such as:
Phone calls (using LocalPhone from your OneLocal dashboard)
Email
In-person conversations
Additional Tips
Avoid using euphemisms or indirect references to cannabis in SMS messages, as they may still trigger keyword monitoring.
Use clear and compliant language to keep communications professional and within legal boundaries.
Need Help?
If you have questions or need further assistance, contact OneLocal Support via the orange chat bubble in the bottom-right corner of your screen or email us at support@onelocal.com. We’re here to help!