A branded mobile app puts your restaurant on your customers' home screens, with your colors, your menu, and commission-free ordering. We build and customize the app on DoorDash technology, publish it to both iOS and Android, and support it after launch. This article covers what you can customize, how your menu works, and the steps to get one.
This article covers the branded mobile app. The menu it serves comes from Direct Ordering, also referred to as Online Ordering.
What a Branded Mobile App Is
A branded mobile app is your own ordering app, available on both iOS and Android, built and customized for your business by DoorDash engineers.
Customers order directly from you through it, with no commission on those orders. The app gives them quick checkout and personalized menu recommendations, which is what makes it a repeat-ordering channel rather than just another place to browse your menu.
What You Can Customize
You control how the app looks. Choose the colors, fonts, and images so the app matches your brand.
You also choose which features launch with it. Loyalty, marketing, and promotions are all optional, and you can launch without any of them and add them later.
How Your Menu Works
Your app menu comes from your Direct Ordering menu, including item photos. There is one menu behind both, so anything you change in Direct Ordering appears in the app automatically.
Two things follow from that, and they are the most common questions about the app:
The app menu cannot be customized separately. It mirrors Direct Ordering, so you cannot run a different item list, different prices, or app-only items.
Menu photos are changed in Direct Ordering. Update a photo there and it syncs to the app.
Loyalty and Marketing Features
You can launch your app with a cross-channel loyalty program, which we set up for you, or launch without loyalty and add it later. Loyalty and gift card integrations are both supported.
Loyalty is an add-on rather than part of the app itself, so you can decide whether to include it at launch.
How to Get a Branded Mobile App
Getting an app is a guided process rather than a self-serve setup:
We build your app. DoorDash engineers build and customize it on DoorDash technology.
You select your features. Choose loyalty, marketing, and promotions, or launch without them.
We test and launch. DoorDash runs internal testing, builds a marketing plan with you, and launches the app at a time that suits your business.
You get ongoing support. Dedicated support, insights, and optimization continue after launch.
To start, submit the form on the DoorDash mobile apps page and a growth expert will contact you. Restaurants, grocery, alcohol, convenience, flower shops, pet stores, and retail businesses can all request an app.
Support After Your App Launches
Launching the app is not the end of the engagement. Once it is live you get dedicated support, performance insights, and ongoing optimization, plus a marketing plan built with you to drive downloads.
Questions? If you need help with this process or have questions, reach out to DoorDash Support at oosupport@doordash.com.