Customizable Email and Text Marketing: Build Your Own Campaigns Across Email, Text, and Push

Customizable Email and Text Marketing lets you build and send your own branded campaigns from the Merchant Portal, rather than relying only on the automated series. You can reach customers by email, text, and push notification, target specific audiences, and customize the content of every message.

This article covers who you can reach, what you can change, how targeting and automation work, and how many messages you can send.

Customizable Email and Text Marketing is a campaign tool in the Merchant Portal, included with DoorDash Direct. You use it to create branded emails and texts that bring customers back more often, built on templates that already carry your branding.

It is the hands-on counterpart to automated email marketing. Where the automated series run on their own, this is where you build a specific campaign and decide who receives it.

You can send to two audiences, across three message types.

Audiences:

Message types: email, text, and push notifications to your branded mobile app.

Marketplace customers are included here. That is the main difference from automated email marketing, which reaches your Direct Ordering and in-store loyalty customers but not your Marketplace customers. If you want to reach the people who ordered from you on the DoorDash app, this is the tool that does it.

Every campaign starts from a built-in template that automatically applies your logo and colors, so you are editing content rather than building a design from scratch.

You can customize:

Every message carries your look and feel — your logo, your color scheme, and your tone.

Typical campaigns include promotions and offers, weekly updates, new menu items, and general announcements.

Campaigns do not have to go to everyone. Advanced segmentation in the Merchant Portal lets you tailor a campaign to a specific audience rather than sending the same message to your whole list.

You can automate your campaigns as well as send them manually. Automation uses templates together with audience triggers in the Merchant Portal, so timely messages go out without you sending each one.

There is no limit on how many emails or text messages you can send.

Customizable Email and Text Marketing is part of DoorDash Direct. To get set up, talk to a DoorDash growth expert through the form on the product page.

Restaurants, grocery, alcohol, convenience, flower shops, pet stores, and retail businesses can all request it.

Questions? If you need help with this process or have questions, reach out to DoorDash Support at oosupport@doordash.com.