A Branded Website is a website we build and host for your business, using the assets already on your DoorDash store. It reflects your brand, works on desktop and mobile, and links to your Direct Ordering page so customers can order from you commission-free.
This article covers what your website includes, the search optimization it ships with, and how to request one.
This article covers the Branded Website product. The ordering page it links to is Direct Ordering, also referred to as Online Ordering.
What a Branded Website Is
A Branded Website is a website built for your business and hosted for you. It is created from your existing DoorDash assets, so there is no separate set of content to supply, and the backend work and hosting are handled for you.
Your site is fully customized to reflect your brand rather than look like a DoorDash page, and it is designed to work on both desktop and mobile.
What Your Website Includes
Your branded website ships with the following:
An "Order Now" button that sends visitors straight to your ordering page
A customizable pop-up for surfacing an offer or a message
Customized ordering pages
A link to Direct Ordering, so orders placed through your site are commission-free
Order with Google integration
Loyalty and gift card integrations
Search Engine Optimization Features
Your site is search engine optimized so customers can find your business on Google. Five features are built in:
Feature | What it does |
sitemap.xml and robots.txt | Help search engines crawl and index your site |
Meta titles and meta descriptions | Control how your site appears in search results |
Alt text and semantic HTML | Support accessibility and keyword relevance |
Mobile-first performance | Fast loading and layouts that rank well |
FAQ section | Includes common Google search terms to improve keyword relevance |
Google Business Setup
Every Branded Website includes white-glove Google Business setup, which improves how visible your business is online.
How to Request a Branded Website
Getting a Branded Website starts with a conversation rather than a setting you switch on:
Submit the form on the DoorDash Branded Websites page and select your business type — Restaurant, Grocery, Alcohol, Convenience, Flower Shop, Pet Store, or Retail.
A DoorDash growth expert will contact you.
Your website is built from your existing DoorDash assets and hosted for you.
Getting the Most From Your Website
A website only helps if customers reach it. Three ways to get more out of yours once it is live:
Share the link on social media, flyers, and menus.
Keep your Google Business profile current and linked to the site.
Promote the website in store, to turn foot traffic into online orders.
Questions? If you need help with this process or have questions, reach out to DoorDash Support at oosupport@doordash.com.