Automated email marketing sends branded, ready-made email series to your customers to bring them back for another order. The campaigns send automatically with no setup required, there is no cap on how many emails go out, and the emails carry your logo and brand colors rather than DoorDash's.
This article covers who receives the emails, which campaigns are included, how they are branded, and where to see results.
What Automated Email Marketing Is
Automated email marketing is a set of branded email series built to drive repeat orders, included with DoorDash Direct. The campaigns run on their own — there is no setup required to get them sending, and no limit on how many emails you can send.
The emails are built around your diner order insights and analytics, so the campaigns target customers based on how they have actually ordered from you.
Who Receives Your Emails
Emails go to two groups of your customers:
Direct Ordering customers — people who have ordered through your own channels
In-store loyalty customers
Important: Marketplace customers are not included. Automated email marketing reaches the customers who ordered through your own channels and your loyalty program, not people who ordered from you on the DoorDash app.
The Campaign Series You Get
The series target different customer milestones. Two campaign types are included:
Campaign | What it does |
Reorder campaigns | Encourage customers to place another order |
Winback campaigns | Re-engage customers who have gone inactive |
How Your Emails Are Branded
Emails are white-labeled, so they look like they come from your business rather than from DoorDash. They carry your logo and your brand colors.
They send from an address in the format [yourbrandname]@messages.order.online, with your own brand name in place of the first part.
Customizing Your Email Layout and Design
The campaigns are ready to send as they are. If you want control over how the emails are built rather than just how they are branded, full control over email layout and design comes with the Pro package, through the Customizable Email and Text Marketing feature.
Tracking Campaign Performance
Your campaign results appear in the Merchant Portal. Campaign performance insights cover send volume and customer engagement, so you can see how much is going out and how customers are responding.
Getting Started
Automated email marketing is part of DoorDash Direct. To get set up, talk to a DoorDash growth expert through the form on the automated email marketing page.
Restaurants, grocery, alcohol, convenience, flower shops, pet stores, and retail businesses can all request it.
Questions? If you need help with this process or have questions, reach out to DoorDash Support at oosupport@doordash.com.