Pre-save Broadcasts
A Pre-save Broadcast is the act of "dropping" a song, album or playlist into a fan's DSP library.
You can schedule Pre-save Broadcasts to go out at midnight on release day for example (OR if it's an existing track you want to boost the streaming numbers on/a playlist you want to share with fans - you can add these and create a pre-save broadcast to drop them at any time you wish, just like you would with a regular email broadcast).
Any fan that has pre-saved to you via Openstage will receive Pre-save Broadcasts, provided the track/album is present on the DSP they have selected.
In order to send a Pre-save Broadcast, you must first add the track/album to your Music Catalog.
🙌 Best Practice: It's good practice to have an OUT NOW mailer, a pre-save broadcast, and stream page setup for release day.
This ensures your fans get your tracks as soon as possible!
It's always good to provide context in a supplementary mailer alongside a pre-save broadcast, particularly if it's NOT a new release.
Create pre-save broadcasts
Album/single track/podcast broadcast
Follow this guide to create a pre-save broadcast for your new album or single!
To start, either click the yellow 'create pre-save' button for the relevant catalog item in the Music Catalog or head to:
Engage > Broadcasts > New broadcast > Select 'pre-save broadcast'
Once the broadcast has been created, you'll be prompted to choose a name for your broadcast before selecting the catalog item (this will already be populated if you got here from the Music Catalog).
You should see a green tick for the listed DSPs - if not, please refresh the track in the Music Catalog.
Now it's time to choose your audience! By default, a pre-save broadcast will go out to every fan that has pre-saved on the platform, but the intended audience can be segmented however you wish in the audience builder. Click here to learn more about audiences.
Finally, it's time to review the details of the broadcast and schedule/publish it.
⚠️ Please note: If your new track hasn't been released yet, it may not appear correctly, or will appear with red crosses in the broadcast builder until some time in the last 24 hours before the release date.
For more information, check out our Music Catalog article.
Before release, you can set up & populate a stream page for the track/album ready to use when it drops.
Playlist Broadcasts
Pre-save Broadcasts can also be used to deliver playlists to fans.
In order to deliver the playlist, one of the tracks on the playlist needs to already be present in your Music Catalog - you don't need to be the owner of the playlist.
Start by following the guide for a regular Pre-save Broadcast - when you get to the Message step, add a link to the playlist below the catalog item.
Note: A link to your playlist needs to be added for each DSP.
If the playlist isn't available on a fan's chosen DSP, nothing will be added to their library.