Not every message is meant for every fan. Segmenting your audience means the right fans get the right content at the right time - whether that's a presale for previous ticket buyers, exclusive content for your core fans, or a re-engagement campaign for disengaged fans. The more precisely you can identify a segment, the more effective your outreach becomes.
The Audience Builder lets you create fan segments using a wide range of filters. On top of fan data like location and age, saved audiences can be built from fan interactions across Posts, Broadcasts, and Ticket Unlocks, as well as acquisition types, Poll responses and more.
Audiences
Navigate to Fans > Audiences.
The Audiences overview displays all saved custom and system audiences. If you were working on an unsaved query in a previous session, select Continue Building in the top right to pick up where you left off.
Use the toggle in the top right to switch between List View and Grid View.
From the Audiences overview you can:
Pin an audience to the first page (they are also pinned to the audiences section on your main dashboard).
Talk to an audience - opens the broadcast builder with the audience pre-populated.
Share an audience - copies a link to view the audience.
Clone an audience.
🟢 Top tip: Clone an existing audience when your new query is similar and only needs minor adjustments.
List View
Grid View
Build a new Audience
From the Audiences page, click Build New.
Your query starts with All fans - this filter cannot be removed, but the audience can be limited and ordered.
Click the + icon or select a filter from the left-hand panel to start adding filters.
Continue adding filters until your query is complete.
Click Save and give your audience a clear, descriptive name.
🟢 Top tip: Name your audience in a way that makes it easy to identify if you need to find or reuse it later.
⚪ Note: You can save or reset your audience at any time using the buttons in the top right corner.
Audience filters
The Audience Builder offers a wide range of filters. Some are straightforward single-criterion filters; others are more complex with multiple sub-options.
Simple filters include:
Country
Contactable
Subscribed for email
Subscribed for SMS
More complex filters include:
Broadcast interaction
Page interaction
Post interaction
Poll response
Acquisition channel type/name (see Growth Dashboard for more information on Fan Acquisition).
Add a saved Audience to your query
Select Audience as a filter type and choose an existing saved audience from the dropdown. This lets you combine existing audience chains without rebuilding them from scratch, or use a saved audience as a starting point to layer additional criteria on top.
And / Or filters
The Audience Builder uses And and Or logic to combine filters.
And - filters stack downward. Both conditions must be true simultaneously.
Or - filters run in parallel. Either condition can be true.
🟡 Please note: Applying And/Or logic incorrectly can cancel out your intended results. Always check your query logic before saving.
For example, building an audience of fans who have purchased Item A or Item B returns fans who purchased either.
Building the same query with And returns only fans who purchased both — which may return zero results if no fan has done both.
Order and limit fans
Click the pencil icon next to All fans to limit and order your audience.
Enter the number of fans to limit the audience to.
Choose whether fans are selected randomly or by engagement score - engagement score always orders from highest to lowest.
🟡 Please note: Each time you revisit a saved audience that uses a random filter, a new random set of fans is generated from your wider audience criteria. To lock in a specific set of fans - for example, competition winners - navigate to the Fans tab after applying your random limit, tag those fans with an identifiable tag, then build a new audience using that tag as the filter.
Audience Footprint
The Audience Footprint displays a live summary of your current query. It updates as filters are added or removed. Both value and engagement score are 12 month values for the filtered audience segment.
Audience tabs
The Audience Builder includes four tabs alongside the Filters view.
Map
Displays your filtered audience on a world map, with ranked lists of top countries and top cities below.
Use the dropdown in the top right to adjust the city level between major cities, medium cities, minor cities, and towns.
🟢 Top tip: Use the Map tab to draw a custom area directly on the map.
Once you close the shape by connecting back to your start point, you'll be prompted to apply it as a location filter or contact those fans directly.
Navigate to Fans > Overview > Location to build a new audience using the Map.
Fans
Displays a list of fans that match your current query. From here you can click through to individual fan profiles, download a CSV of the audience, or contact fans directly by selecting Contact Fans in the top right.
History
Displays audience size, fan value, and engagement score over time.
Hover over the graph to see values for a specific period. If pre-save is part of the query, a breakdown of fans across DSPs is also shown.
🟢 Top tip: Enable history tracking when saving an audience. An audience must be saved before history tracking can generate data.
Audience Stats and Actions
Stats and actions are visible from both Grid View and List View on the Audiences overview page.
Grid View
Stats: number of fans, fan value, engagement score, history tracking status.
Actions: pin, talk to, clone, share, delete.
List View
Stats: number of fans, engagement score, fan value.
Actions: talk to, clone, share, delete.
What next?
Once you've built your Audience segments, you can:
Pin important Audiences to your Dashboard to track growth over time.