Openstage is the perfect tool for recognising and valuing your real fans. Here, we will show you how to create different audience segments so that you can engage with them more effectively.
Audiences
Navigate to Fans, then Audiences.
Here you can select a saved, system or suggested audience OR create a new one.
Build a New Audience
To build a new Audience, click "Build New"
Here you'll be presented with a New Audience page where you can begin to build your audience query.
As an optional start point, clicking All Fans allows you to Order/Limit fans. You can order by engagement score or randomly, and you can limit the audience size to a fixed number. For example: limiting the audience size to 1000 fans and ordering them by engagement score.
To start adding criteria, simply click the + (plus) icon.
As you add criteria, your audience query is summarised to the right in your Audience Footprint.
Use the different category drop-downs to find the criteria you're looking for to filter your audience.
You can also search for certain filters e.g. Broadcasts - this will load a broadcast widget that you can tailor to include fans who have/haven't read/been sent ANY or a specific broadcast you've sent them.
You can build queries that include "OR" filters as well as "AND" to build more sophisticated segments of fans e.g. Fans that have bought a CD, OR a sticker set, AND have set their country as the United Kingdom.
N.B. It's important you correctly use AND/OR to build your audience queries to give you the desired outcome, as you can easily cancel out your intended filter results by getting these wrong. Remember, AND flows down the page, and OR runs in parallel.
You may want to include whole pre-existing audiences in your new audience query. Clicking the + (plus) icon allows you to add a "saved audience" - this will either be system-made or one you've created previously. This is particularly handy if you want to build ONE new audience for a broadcast that encompasses your new audience query with a pre-existing saved audience.
e.g. Fans that have bought a CD, OR a sticker set, OR are in the saved audience "Loyal Fans" AND have set their country as the United Kingdom.
Another use case here would be if you wanted to form one master audience for an upcoming broadcast - so your audience query would look like e.g. Saved audience 1 OR Saved audience 2 OR Saved audience 3 - these would then be combined under one new audience that you can save.
In the top right corner, you can Save or Reset your audience at any time.
New Audience Tabs
Either during your audience creation or when you've finished, using the tabs under
"New Audience", you can view your current filtered fan segment on the Map, with a breakdown of top countries & cities. You can also click the Fans tab to see the current list of fans - where you can also download the list as a csv. if necessary.
Map View (Heat Map)
Map View (Country/City Breakdown)
(city size can be amended to view smaller/larger cities)
Fans view
(data for demo purposes only)
When you complete your audience and click save, you can turn on audience tracking so that the segment grows in real time if more fans meet your criteria. This can be viewed in the History tab. From any tab view, you can click Contact Fans in the top right to start building a broadcast to that audience.
History View
Audience Overview
To see all your audiences, navigate to Fans, then Audiences.
From here you can see overviews for all saved custom/system-made audience segments. If you hadn't saved the last audience query you were working on, see the "Continue Building" button next to "Build New" in the top right.
The audience overview page will show you a selection of your audiences (see more on the next page) and include whether tracking history is turned on for each, plus the options to pin, talk to an audience (broadcast) or share an audience.
Cloning is used for when you want to generate a new audience query that is similar to an existing one, and may only need minor tweaks. Click on an existing audience tile to see the Clone option, highlighted here in red in the top right corner.
Video Walkthrough