Broadcast Metrics
Understand your broadcast performance using our metrics guide below.
Metric | Definition |
Recipients | The total number of messages that are scheduled to be sent. |
Cancelled | Messages not sent due to a variety of reasons, including duplicate fan emails or running out of unique codes. |
Pending | Messages scheduled, but not yet sent (or cancelled). |
Sent / Sent % | Messages released from Openstage's servers. |
Bounced / Bounce Rate | Undelivered messages due to an incorrect or inactive contact. |
Delivered / Delivery Rate | Sent messages that successfully reached fans’ inboxes. This is usually lower than the true number, due to fan permission and software settings. |
Opens / Open Rate | The number of delivered messages that have been opened. |
Clicks / Click-Through Rate | The number of unique clicks on opened messages. |
Unsubscribes / Unsubscribe Rate | Fans who clicked unsubscribe in your message. You cannot reach them via the same contact method in the future, or until they resubscribe. |
Complaints / Complaint Rate | Fans who reported spam. |
Earnings Metrics
Earnings represent revenue tracked across your business from transactions facilitated directly through Openstage, through connected sources (e.g., Shopify), or uploaded manually. Please note that for earnings associated with specific broadcasts, these are earnings generated by fans who click on an e-commerce link in your broadcast and go on to make a purchase in that store within the next 72 hours.
Metric | Definition |
Earnings | Total revenue generated. |
Buyers | Number of unique fans who made a purchase. |
Units | Total units sold. |
Cost | Total campaign costs related to earnings (currently SMS only). |
Return on Investment (ROI) | Earnings divided by Cost. |