Use this guide to understand the performance data available for your email and SMS broadcasts.
Delivery metrics (Broadcasts)
Metric | Definition |
Recipients | The total number of messages that are scheduled to be sent. |
Cancelled | Messages not sent due to a variety of reasons, including duplicate fan emails or running out of unique codes. |
Pending | Messages scheduled, but not yet sent (or cancelled). |
Sent / Sent % | Messages released from Openstage's servers. |
Bounced / Bounce Rate | Undelivered messages due to an incorrect or inactive contact. |
Delivered / Delivery Rate | Sent messages that successfully reached fans’ inboxes. This is usually lower than the true number, due to fan permission and software settings. |
Opens / Open Rate | The number of delivered messages that have been opened. |
Clicks / Click-Through Rate | The number of unique clicks on opened messages. |
Unsubscribes / Unsubscribe Rate | Fans who clicked unsubscribe in your message. You cannot reach them via the same contact method in the future, or until they resubscribe. |
Complaints / Complaint Rate | Fans who reported spam. |
Earnings metrics
Earnings represent revenue tracked across your business from transactions facilitated through Openstage - via connected stores such as Shopify, or uploaded manually via a sales data import.
⚪ Note: Earnings attributed to a specific broadcast are generated by fans who click an ecommerce link in that broadcast and complete a purchase in that store within 72 hours of the click.
Metric | Definition |
Earnings | Total revenue generated. |
Buyers | Number of unique fans who made a purchase. |
Units | Total units sold. |
Cost | Total campaign costs related to earnings (currently SMS only). |
Return on Investment (ROI) | Earnings divided by Cost. |