Not every piece of content you share is meant for every fan. Gating in Posts lets you control who sees which sections, so core fans, subscribers, and custom audiences each get the content that's relevant to them.
Gating can be applied at two levels: to the entire Post via the Web tab (Web access), or to individual sections within the Post via the Edit tab.
Use whole-Post gating to encourage new fans to join your world by sharing a Post link publicly - visitors will be prompted to sign up to view it. Within the same Post, section-level gating can surface exclusive content for subscribers or specific audience segments, pulling fans further into your world.
⚪ Note: This article covers Gating setup specifically. For a full walkthrough of creating and publishing a Post, see Create and Publish Posts.
Gating types
Gating is configured per section in the Edit tab, or for the whole Post in the Web tab.
Everyone
The section is visible to all visitors. Fans do not need to sign up or sign in to see this content.
Signed in
The section is visible to fans who are signed in. Visitors who are not signed in will not see this content.
Subscribers
The section is visible to fans in any subscriber tier(s). You can add one or more subscriber tiers. Fans who are not subscribers of selected tiers will not see this content.
To restrict content to a specific tier, select Subscribers and choose the relevant tier from the dropdown. Fans not in the selected tier will not see this content.
Custom audience
The section is visible to fans in your selected custom audience segment. Fans not in the selected segment will not see this content.
For more information on Audiences, see Build an Audience.
⚪ Note: To restrict the web version of your Post to your email audience only, set Web access to Email audience(s) in the Web tab. Email audience(s) will only be visible if send as an email is set on the Email tab.
Configuring Custom Audiences
Set section gating to Custom, then select a saved audience from the Choose an audience dropdown.
If the audience does not exist yet, select Create a new one from scratch to build, name, and save a new custom audience segment without leaving the Post editor.
If you select an existing audience, you also have the option to open it in the Audience Builder as a starting point to refine further. Select Use the current selection as a starting point to open the audience, edit the filters, and save it as a new segment.
⚪ Note: Each section can only be gated to one custom audience. To gate a section to multiple audiences, select an existing audience from the dropdown, choose Use the current selection as a starting point, combine the audiences into a single segment, and save it as a new audience.
🟡 Please note: If the entire Post is already gated to a custom audience via Web access in the Web tab, there is no need to gate individual sections separately.
Gate options
For any gated section, you can configure what fans see if they do not meet the gating criteria or are not signed in. Set the following:
Preview aspect ratio
Preview image
Heading and CTA text
Sub-heading text
The button text is set automatically based on the gate type.