Posts is Openstage's purpose-built replacement for email Broadcasts. Where Broadcasts delivered one-way messages, Posts turns artist-fan communication into an interactive experience - combining email delivery with a shareable web page, fan gating, and engagement blocks like polls and tour dates.
Posts lets you create one message, publish it to email and the web at the same time, then control who gets it and what they see. Built for music and powered by your fan data.
Everything you did in Broadcasts, you can now do in Posts, and more.
This article walks through how you can create engaging Posts to share with your fans, and bring new ones into your world.
🟡 Please note: Artists who joined Openstage after 8 July 2026 will only see Posts. Email broadcasts is a legacy feature and no longer available to new accounts.
Before you start
Your Posts settings must be published before any Post can be shared with fans. Complete your Posts settings first, then create your Post.
For more information on the Design tab in your Posts settings, check out Configure a Brand Kit.
Configure your Posts settings
Navigate to Engage > Posts Settings.
Optionally toggle on your Posts feed - this lets fans browse your Posts in a feed.
Set your data collection preferences to choose what fan data is collected when fans join your world.
Configure your social preview, including title, description, image, and icon.
Optionally enable password protection to restrict page access with a passcode.
Click Publish.
🟡 Please note: Make sure Close the page is not toggled on. If enabled, fans will not be able to access your Posts.
Navigate the Posts dashboard
Navigate to Engage > Posts to access your dashboard. Use the tabs to filter by All, Published, Scheduled, Draft, and Archived posts.
From the dashboard you can:
Manage Post collections
Import templates (previously used for email Broadcasts)
Import existing Broadcasts
Use the three dots menu on any existing Post to clone, archive, or delete it.
Create a Post
Navigate to Engage > Posts.
Click + New Post.
Each Post is built from sections, which contain between one and four columns. Columns hold individual blocks. The tabs across the top of the editor — Create (Edit, Preview, Design), Email, Web, Review — control different aspects of your Post.
⚪ Note: Above the Edit, Preview, and Design tabs, you can set the public-facing name for your Post. This name displays in the Posts feed and link previews.
Edit
The Edit tab is where you build and configure your Post content.
Sections and columns
Each section has its own configuration settings. From the Edit tab you can duplicate or delete a section, and configure:
Gating - control which fans can see each section:
Everyone - visible to all visitors
Signed in - visible to signed-in fans only
Subscribers - visible to subscribers only
Custom - visible to selected audience segments (see Audience Builder)
For more information on Gating, see How to gate content on Posts.
Layout - padding for the whole section or individual sides
Columns - gap between columns and vertical alignment; per column: background color, padding, border radius, border width, border style, border color
Border - radius, width, style, and color
Background - background color and/or image
Visibility - hide sections on email, on web, or both
Add a Section
Click + Add Section to insert a new section into your Post.
⚪ Note: Each new section requires its own section-level settings to be configured independently.
Blocks
Use the + icon in the toolbar to add a block to an existing section. Click on a block to configure its appearance. Block appearance settings are separate from section-level settings.
⚪ Note: To add a new section, click + Add Section. Each new section requires its own section-level settings to be configured independently.
Text blocks
The following text block types share a common set of formatting options - bold, italic, underline, font size, line height, font family, text color, background color, link, strikethrough, highlight, subscript, superscript, code, clear formatting, text alignment, and merge tags:
Paragraph
Heading
Quote
Bulleted list
Numbered list
Additional block types:
Divider - layout and appearance controls
Spacer - height control
Button - preset, link, appearance, plus the shared text formatting options above
Media blocks
Image - max width, alignment, aspect ratio, caption, link
Gallery - max width, alignment, aspect ratio, layout (columns, gap), captions toggle
Carousel - max width, alignment, aspect ratio, autoplay, loop, navigation, captions
YouTube / Vimeo - max width, alignment, aspect ratio, autoplay, controls, loop, mute
Spotify - URL, title, thumbnail, dark theme, compact size
Video - upload or replace, thumbnail, title, autoplay, controls, loop, mute
Audio - upload or replace, title
Engage blocks
Tour - set maximum number of events to display
Socials - show/hide and reorder platforms; icon spacing, color, background color, border radius. (Links are pulled from Artist Settings).
Links - insert custom links block
Poll - choose an existing poll or create a new one
For Polls:
Add your question - at least one required.
Add your answers - at least two required.
For each answer, optionally add an audio file, video file, or mark it as the correct answer.
Set an optional end date.
Choose single choice or multiple choice.
⚪ Note: for more information on Polls, see Add a Poll to a Post
Preview
Use the Preview tab to check how your Post will appear to fans before publishing.
Toggle between Desktop and Mobile to preview the layout across devices, and between Email and Web to see how each version renders.
You can also preview the Post as different fan types to verify your gating is working as expected:
Signed out fans
Signed in fans
Subscribers
Fans in a custom audience segment
Share preview
Generate a private preview link to share the Post before it is published.
🔴 Please note: Anyone with the preview link can view all content in the Post, including gated sections. Reset the link from the Share Preview section under the Web tab to revoke access.
Design
Use the Design tab to control the visual style of your Post using Brand Kits.
Brand Kits store your colors, fonts, and styling so you can apply a consistent look across Posts. Select an existing Brand Kit or create a new one from scratch and save it for future use.
Simple settings
Background color - primary surface color for pages and containers
Foreground color - default text and icon color
Accent - buttons, links, highlights, and interactive elements
Heading font - used for titles and headings
Body font - used for paragraphs and general text
Corners - rounding on buttons, cards, and form fields
Surface style - default look for buttons, cards, and other surfaces
Advanced settings
Colors - background, text, accent, and status colors
Typography - default font size, weight, and alignment
Background - background image, position, opacity, and blur
Layout - spacing and padding around content
Borders - width, corner roundness, style, and color
Surface style - default look for inputs, cards, and surfaces
Text elements - individual styles for headings, links, and quotes
Components - buttons, inputs, cards, and other controls
For more information on Brand Kits, see Configure a Brand Kit.
Use the Email tab to configure email delivery for your Post.
Toggle email delivery on or off (web-only Posts do not require this)
Add an email subject line
Add email preview text
Check your spam score
Send a test email
Set your email audience
⚪ Note: The email audience section will only show on the Web tab if send as an email is selected. Set Web access to email audience(s) to keep Web access just for your email recipients.
Web
Use the Web tab to configure how your Post behaves as a web page.
Web access
Set who can view the Post. This applies to the whole Post; block-level gating set in the Edit tab still applies within it.
Everyone - anyone with the link can view
Sign in to view - fans must sign up or log in
Subscribers - fans must be logged in and in the selected subscriber tier
Custom audience(s) - only fans in the selected audience can view
Sign-up prompts
Toggle a sign-up prompt for public visitors. Add a prompt title, description, and image.
⚪ Note: if send as an email was selected in the Email tab, then the Web access tab will appear as below with 3 options (everyone, sign in to view, or email audience(s).
Share preview
Generate a private preview link to share the Post before it is published.
🔴 Please note: Anyone with the preview link can view all content in the Post, including gated sections. Reset the link from the Share Preview section under the Web tab to revoke access.
Social preview
Configure what appears in your Posts feed and when the Post is shared on social media or messaging apps.
⚪ Note: Your URL must be unique across all your Posts.
Page settings
Show header - displays the Post action bar at the top of this Post (share, likes)
Show in feed - displays the Post in the main feed
Pin to top - pins the Post to the top of the feed
Enable comments - fans must be logged in to leave a comment
🟡 Please note: Every Post automatically generates a Web version. To prevent a Post from appearing in your public Posts feed, toggle off Show in feed under Page Settings.
Organize
Give your Post an internal title and assign it to a collection. To create a new collection, type the name for the collection and press enter.
Review
Use the Review tab to check your Post before publishing. From here you can edit email and web settings, or return to the design to make further changes.
Any issues that would prevent publishing Posts are flagged here for you to address.
🟡 Please note: If any blocks are gated to a subscriber tier, the relevant subscription tier must also be published before the Post goes live.
Schedule Post
When everything is ready, schedule your Post for a future date or publish it immediately.
If send as an email was chosen, emails begin sending at the scheduled time for your Post.
🟡 Please note: Auto-unpublish is optional. If set, your Post will be automatically unpublished at this date and time.
Stats
Use the Stats tab to review how your Post has performed across email and web.
Overall
Combined email and web performance metrics.
Total views - email opens and web views
Overall click rate - email clicks and web clicks
New fans - new paid subscribers and logged-in views
Earnings - buyers and units sold (requires a merch store integration and/or published paid subscriber tiers)
Email performance
Detailed email metrics for Posts delivered via email.
Recipients - sent and delivered
Open rate - unique opens
Click through rate - outbound clicks and Openstage clicks
Unsubscribe rate - unsubscribed and complained
Link clicks
A breakdown of individual link performance within your Post, showing URL, email clicks, email CTR, web clicks, web CTR, and total clicks.
Canceled reasons
A summary of any canceled sends.
Details
The Details tab is the default view when you open any draft or published Post from the Posts dashboard. It displays a summary of your Post configuration.
From here you can see:
Preview URL
Auto-unpublish date and time (if set)
Post title and description
Post thumbnail
Collection (if assigned)
Comments (enabled or disabled)
Feed visibility
Created at and last updated date and time
⚪ Note: From the Stats or Details view you can edit or unpublish a published Post. Use the three dots menu to clone or archive it.
Engagement
If your Post includes engagement blocks such as Polls, results will appear in the Engagement tab.
Click Total responses to open an audience of all fans who responded.
Click an individual response count to open an audience of fans who selected that answer.
Acquisition and Audiences
Posts is a key tool for growing your fan base directly from social media. Gating content behind a sign-up is the simplest way to invite new fans into your world - share your Post link publicly and visitors are prompted to join to access the content.
Track new fan acquisition
To see how many new fans a Post has acquired, either:
Check the Growth tab, or
Navigate to Fans > All Fans, add an Acquisition filter, select Post, then choose the relevant Post or Posts.
Build Audiences from Post interactions
To build an audience of fans who have interacted with your Posts:
Navigate to Fans > All Fans.
Add a Post interaction filter.
Select the relevant Post or Posts.
Choose the Post view interaction type.
What do great Posts look like?
Click here to see some great Posts from Openstage artists.