Openstage is the perfect tool for recognising and valuing your real fans. Here, we'll show you how to create different audience segments so you can engage with fans more effectively.
Audiences
Navigate to:
Fans > Audiences
Here you can select a saved system audience or create a new one!
Audience Overview
When you land in Audiences, you can see overviews for all saved custom and system-made audience segments.
If you hadn't saved the last audience query you were working on, see the Continue Building button next to Build New in the top right of the window.
This overview page allows you to:
Pin an audience to the first page
Talk to an audience (opens broadcast builder with the audience populated)
Share an audience (copies a link to view the audience)
Clone an audience
💪 Top Tip: Clone an audience when you have a similar query to make.
Cloning is useful for generating a new audience query that is similar to an existing one and may only need minor tweaks.
For more on audience stats, click here!
💪 Top tip: You can switch between List View and Grid View on this page.
List View
List View
Grid View
Grid View
Build a new audience
Follow our step-by-step guide to build a new audience!
Follow our step-by-step guide to build a new audience!
1. Once on the Audiences page, click Build new.
2. You'll be presented with a New Audience page. Here you can begin to build your new audience query!
Queries start with All fans - this filter cannot be removed, but fans can be limited.
3. Start adding filters by clicking the + (plus) icon, or select a filter from the options on the left hand side of the window.
Clicking the + (plus) will open a filter menu:
Selecting a filter will open the criteria for that filter:
4. Add as many filters as you need to build the audience query you're aiming for! For example, here's an audience for UK fans that have purchased a Bass Line CD:
5. Once your query is built, you can save them for future reference, or to use in other queries.
💪 Top tip: Save your new audience with a name that makes sense and is easy to find if you need it in the future.
Audience filters
Our Audience Builder offers a variety of filters for your query - some filters are more complex than others, with various options for providing more detail.
Simple queries include:
Subscribed for SMS/Email
Country
Contactable
More complex queries include:
Broadcast
Page Interaction
Poll
Note: In the top right corner, you can Save or Reset your audience at any time.
Add audiences to your query
Your pre-made audiences can be added to new queries - simply select Audience as the query and choose an existing audience from the drop-down menu.
This is useful for combining existing chains of queries together without having to build them from scratch, or limiting your new query by an audience that fits a particular criteria.
These queries can also be saved to a new audience!
Audience Footprint
The audience footprint provides a summary of your current query. You'll see this change as filters are added/removed.
Order and limit fans
You can limit the number of fans and order them by clicking on the pencil icon next to All fans.
This will provide you with a pop-up window.
Simply enter the number of fans you're limiting by and select whether these fans should be selected randomly, or based on their engagement score.
Selecting Engagement score always orders from highest to lowest.
And/or filters
The Audience Builder utilises 'And' and 'Or' filters for creating queries.
'And' flows down the page.
'Or' runs in parallel.
⚠️ Please note: It is important that And/Or filters are utilised correctly.
It is easy to cancel out intended results by incorrectly using these filters.
Building an audience of fans that "have purchased The Bass Line CD OR have purchased The Bass Line Sticker Set" creates an audience where either query is true:
Building the same audience with an AND query provides an audience where both are true simultaneously:
In this instance, there are no fans that have purchased both.
Additional audience tabs
The Audience Builder has other tabs besides Filters.
Map
The Map tab displays your currently filtered fan segment on a world map.
This can be useful for displaying an overview of locations for an audience that doesn't otherwise relate to location - such as fans that have purchased a particular item.
Below the world map, two lists are displayed:
Top Countries
Top Cities
These lists rank Country/City by the number of fans present in each location.
The City level can be adjusted with a drop down menu in the top right of the window. Here you can select:
Major Cities
Medium Cities
Minor Cities
Towns
💪 Top Tip: Use the map to draw around your audience!
The Map tab can be used to filter fans by drawing around areas on the map.
Once you complete the area by connecting to your start point, you'll be prompted to use the filter that has been created, on contact them directly.
Fans
The Fans tab displays a list of fans that fit the query you have created with the filters.
From here, you can click through to individual fan profiles, or download a .CSV file of these fans and their data.
You can also create a broadcast with this audience already populated by selecting Contact Fans in the top right of the window.
History
The History tab displays audience size, fan value, and engagement score over time.
Hovering over a the line on the graph displays values for the selected time period.
If pre-save is a part of the audience query, you'll also see a breakdown of fans across the various DSPs.
💪 Top tip: Audience history tracking can be toggled on when saving an audience.
An audience must be saved in order to generate history tracking.
Audience Stats and Actions
Audience stats and actions in Grid View
Audience stats and actions in Grid View
Stats (top to bottom):
Number of fans
Fan value of segment
Fan engagement score of segment
History tracking status
Actions (top to bottom):
Pin
Talk to (create a broadcast)
Clone audience
Share audience
Delete audience
Audience stats and actions in List View
Audience stats and actions in List View
Stats (left to right):
Number of fans
Fan engagement score of segment
Fan value of segment
Actions (left to right):
Talk to audience
Clone audience
Share audience
Delete audience