Customizing your list to align with your campaign's evolving needs is straightforward in Outbase. Whether you're refining an existing list or creating a new segment for a fresh campaign, Outbase's intuitive platform makes it easy. Here's how to go about it:
Navigate to Your Lists Page: Start by locating the list you want to adjust. You'll find an "Edit" button, marked by a pencil icon, next to your selected campaign. Alternatively, you can access your list directly and click the same "Edit" button located in the right corner.
Make Your Adjustments: Once in the editing view, you can modify your list parameters as needed. This flexibility allows you to refine your targeting criteria based on new insights or campaign objectives.
Save Your Changes: After making the necessary tweaks, hit "Save." Your adjustments will be stored as a new list segment. This ensures your original audience configuration remains unchanged and available for future reference.
Utilizing Your Edited Audience
Launch a New Campaign: The newly saved list can be immediately used for a new campaign. Simply assign the new list to your desired campaign.
Update an Ongoing Campaign: If you prefer, you can replace the list in an existing campaign with the newly edited version. Opting for this will remove the old audience and seamlessly integrate the new one into your current campaign's structure.
Strategic Use of List Editing
Editing your list offers a dual advantage. It allows for continual optimization of your campaigns through:
Comparison: By assigning the edited list to a new campaign, you can directly compare results.
Performance Improvement: If an existing list isn't performing as expected, editing and replacing it can help you fine-tune your approach and potentially enhance campaign outcomes.
Conclusion
By effectively using the list editing feature, you can ensure your campaigns remain relevant, targeted, and successful over time. Whether you're aiming for refined targeting or seeking to boost campaign performance, the ability to edit and save lists as separate entities offers the flexibility and precision needed for effective marketing.