The Competitor Report helps you analyze the store visits and store visitors of your competitors in greater detail. See how their consumers compare to your own, and benchmark their foot traffic against your own performance.
⭐️ Benefits
Benchmark visits and visitors in the same report
Visualize the data your way - as a line graph, bar chart or table
Filter by state, city, center or by same stores traffic
This article covers:
↳ Creating the report
Creating the report is a super simple two-step process:
Selecting your chain
Selecting your competitors
Selecting your chain
Use the search input to search for your chain. You can only select one chain here so if you search for another it will replace your previous selection.
Selecting your competitors
Again, use the search input to search for your chain. You can select up to 4 competitors here. Selecting additional competitors will remove the earliest competitor you selected.
Once you've selected your chain and your competitors, click Continue to load the report.
↳ Using the report
When the report loads, the data will be visualized in both graph and table format. From here there are many ways to edit and pivot the data.
You can:
Select your dataset
Just above the data visualization is a pair of buttons:
Store visits data - Which groups all datasets related to visits
Store visitors data - Which groups all datasets related to store visitors
Clicking either button will reveal the datasets available.
To learn more about store visits datasets, click here.
To learn more about store visitor datasets, click here.
Visualize the data as a bar chart or line graph
Regardless of which dataset you choose, the VISUALIZATION dropdown lets you switch between two ways of displaying the data:
Bar Chart
Line Graph
Change the date range
Clicking the SELECTED PERIOD or - if you're viewing Period-on-Period Visits - the COMPARISON PERIOD dropdown will load the date picker.
Here you have three ways to select the date ranges:
Selecting preset options from the menu on the left
Selecting dates on the calendar input
Inputting dates numerically
Learn more about how to use the date picker here.
Filter by location
By clicking the filter icon in the menu bar, you are able to filter the data by location.
Here you have three options:
Filter by State
Filter by City
Filter by Center
You can only select one type of location at a time, but you are able to select multiple options from that type.
For example:
You can filter by California and Nevada
You can't filter by California and Dallas, Texas
Filter by same store
At the bottom right hand corner of the data visualization, you will see the Include same stores only toggle. By default, this is set to on - and it filters the data to only include stores that have been open throughout the whole time period.
↳ Exporting the data
Finally, you can export the data as a .csv.
The schema is as follows:
Field Name | Description | Appears When |
filter | Lists the location filters that have been applied | Always, regardless of whether you have added a location filter or not |
selected_period_quarter_starting | States the starting date of the selected period quarter | When you have selected quarterly aggregation |
selected_period_month_starting | States the starting date of the selected period month | When you have selected monthly aggregation |
selected_period_week_starting | States the starting date of the selected period week | When you have selected weekly aggregation |
selected_period_day_starting | States the date of the selected period | When you have selected daily aggregation |
comparison_period_quarter_starting | States the starting date of the comparison period quarter | When you have selected quarterly aggregation, and Period-on-Period visits |
comparison_period_month_starting | States the starting date of the comparison period month | When you have selected monthly aggregation, and Period-on-Period visits |
comparison_period_week_starting | States the starting date of the comparison period week | When you have selected weekly aggregation, and Period-on-Period visits |
comparison_period_day_starting | States the date of the comparison period | When you have selected daily aggregation, and Period-on-Period visits |
[chain_name]_selected_visits | The visits value for the selected period for that particular chain | Always |
[chain_name]_comparison_visits | The visits value for the comparison period for that particular chain | When you have selected Period-on-Period visits |