What should I include in my project descriptions?
Your project description is the key to your project's success. They are the designers guide to understanding what you want out of the design. The better the project description, the less revisions you will need to make.
A sufficient amount of information will be dependent upon the design category, but here are some major points to reference in all of your project descriptions:
Here is the best ways to create the perfect project brief:
Start with a CLEAR title
Use short paragraphs
Use Checklists
Examples. Examples. Examples. (But at most 3 examples)
Add your brand
Use our guide!
Here is an example of the best project descriptions: (Do note that if you only have one brand name inside of Penji, you may not need your brand name on each project)
Logo project description
Project Title: BRAND NAME - LOGO STYLE
Project Description:
Overview: I need a logo for a company that sells X Y Z.
Items to consider:
IDEA
IDEA
IDEA
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Additional Information:
Create 3 variations
Icon is/is not needed
Colors to consider:
Green
Blue
Silver
Web Design project description
Project Title: BRAND NAME - WEBSITE PAGE NAME
Project Description:
Overview: I need a web design for a company that sells X Y Z.
Items to consider:
IDEA
IDEA
IDEA
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Current link to website:
Hero image Information:
Section 1 Information:
Section 2 Information:
Section 3 Information:
Footer Information:
Presentation project description
Project Title: BRAND NAME - NAME OF PRESENTATION
Project Description:
Overview: I need a presentation for a company that sells X Y Z.
Items to consider:
IDEA
IDEA
IDEA
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Current link to slide:
Slide 1 Information:
Slide 2 Information:
Slide 3 Information:
Slide 4 Information:
Slide 5 Information:
Slide 6 Information:
Slide 7 Information:
Slide 8 Information:
Slide 9 Information:
Slide 10 Information:
Social Media Design project description
Project Title: BRAND NAME - THEME OF DELIVERABLES - # DESIGNS NEEDED
Project Description:
Overview: I need social media content for a company that sells X Y Z.
Items to consider:
1IDEA
IDEA
IDEA
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Link to existing social media page:
Content 1 Information:
Content 2 Information:
Content 3 Information:
Content 4 Information:
Content 5 Information:
Content 6 Information:
Content 7 Information:
Content 8 Information:
Content 9 Information:
Content 10 Information:
Flyer Design Project Description
Project Title: BRAND NAME - THEME OF DELIVERABLES - # DESIGNS NEEDED
Project Description:
Overview: I need apparel for a company that sells X Y Z.
Items to consider:
IDEA
IDEA
IDEA
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Additional Information:
Here are the print dimensions for the shirt/hat/ sweatshirt:
Indication of if this requires a custom illustration
Branding requirements
Digital Ads Project Description
Project Title: BRAND NAME- THEME OF DELIVERABLES - # POSTS NEEDED
Project Description:
Overview: I need X number of digital ads for a company that sells X Y Z.
Items to consider:
IDEA
IDEA
IDEA
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Content:
Post 1 Info
Post 2 Info
Post 3 Info
Post 4 Info
Additional Information:
Ad Campaign Explanation
Competitors
Target Audience
Bar Codes
Custom Illustrations Project Description
Project Title: BRAND NAME- THEME OF DELIVERABLES - # ILLUSTRATIONS NEEDED
Project Description:
Overview: I need X number of illustrations for a company that sells X Y Z. It needs to tell this story:
Items to consider:
IDEA
IDEA
IDEA
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Content:
Illustration Depiction 1
Illustration Depiction 2
Illustration Depiction 3
Additional Information:
Where it is going to be used: advertisement
Infographic Project Description
Project Title: BRAND NAME- THEME OF DELIVERABLES
Project Description:
Content:
Text
Images