Writing a clear project brief is the key to your happiness and success. The more information you include, the more likely we are to get it right. Here's how you can write an award-winning project brief:
1. A good title
Think of your title as the title of a college text-book. It’s simple, to the point, and not very creative most of the time. Also, don’t repeat titles, give each project its own distinctive title.
Here are some examples:
Good title: “Logo design for ecommerce Startup”
Bad title: “Need logo”
Good title: “Business card re-design for client #3”
Bad title: “I need a super creative business card re-design for a client that's blue, rectangular, and professional”
2. Use short paragraphs
Avoid long paragraphs. Split your project brief into several short paragraphs. This will make it easier to read and decreases any chance of us missing something.
3. Use Checklists
When writing your brief, there's a "Numbered/List" option in the toolbar. This lets you create a checklist of items/requirements. Using checklists will make it easier to communicate complex ideas with many requirements. Use a checklist to your advantage.
4. Examples. Examples. Examples.
Examples allow us to better grasp your vision. Provide examples of designs you like, your competitor’s designs, or anything for us to draw inspiration from. The more examples you provide the better. And if you’re feeling generous, tell us what you like about each example.
5. Use our guide!
When writing your project brief, you’ll notice a yellow help window on the left side. Use this help window to make sure your project brief contains all the essentials.
6. And there you have it…
Your award-winning project brief is done! Knowing how to write a quality brief is key to communicating with designers. But like any skill, it will require a bit of practice before you get used to it. Rest assured, it’s a skill that will pay off dividends.