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How to submit the perfect project?

Oh, it's possible. Here's how.

Alan W. avatar
Written by Alan W.
Updated over a year ago

What should I include in my project descriptions?

Your project description is the key to your project's success. They are the designers' guide to understanding what you want out of the design. The better the project description, the fewer revisions you will need to make.

A sufficient amount of information will be dependent upon the design category, but here are the main items to consider when creating the perfect project brief:

  1. Start with a CLEAR title

  2. Use short paragraphs

  3. Use checklists and/or bullet points

  4. Give examples and/or references

  5. Create and add your brand folder

Here are some examples of the best project descriptions for different categories:

Do note that if you only have one brand name inside of Penji, you may not need your brand name on each project

Logos

  • Project Title: BRAND NAME - LOGO STYLE

  • Project Description: I need a logo for a company that sells X Y Z
    ​

  • Items to consider:

  1. Target audience

  2. Content

  3. Style Preferences

  4. Color schemes

  • Why I like each example:

  1. EXAMPLE EXPLANATION

  2. EXAMPLE EXPLANATION

  3. EXAMPLE EXPLANATION

  • Additional Information:

  1. Create 3 variations

  2. Icon is/is not needed

  3. Elements to consider:
    ​

Web Design

  • Project Title: BRAND NAME - WEBSITE PAGE NAME

  • Project Description: I need a web design for a company that sells X Y Z

  • Items to consider:

  1. Target audience

  2. Content

  3. Style Preferences

  4. Color schemes

  5. Text

  6. Graphics

  • Why I like each example:

  1. EXAMPLE EXPLANATION

  2. EXAMPLE EXPLANATION

  3. EXAMPLE EXPLANATION

  • The current link to the website:

  • Hero image Information:

  1. Section 1 Information:

  2. Section 2 Information:

  3. Section 3 Information:

  4. Footer Information:
    ​

Presentation

  • Project Title: BRAND NAME - NAME OF PRESENTATION

  • Project Description: I need a presentation for a company that sells X Y Z

  • Items to consider:

  1. Target audience

  2. Content

  3. Style Preferences

  4. Color schemes

  5. Text

  6. Graphics

  • Why I like each example:

  1. EXAMPLE EXPLANATION

  2. EXAMPLE EXPLANATION

  3. EXAMPLE EXPLANATION

  • The current link to slide:

  1. Slide 1 Information:

  2. Slide 2 Information:

  3. Slide 3 Information:

  4. Slide 4 Information:

  5. Slide 5 Information:

  6. Slide 6 Information:

  7. Slide 7 Information:

  8. Slide 8 Information:

  9. Slide 9 Information:

  10. Slide 10 Information:
    ​

Social Media Design

  • Project Title: BRAND NAME - THEME OF DELIVERABLES - # DESIGNS NEEDED

  • Project Description: I need social media content for a company that sells X Y Z

  • Items to consider:

  1. Target audience

  2. Content

  3. Style Preferences

  4. Color schemes

  5. Text

  6. Graphics

  • Why I like each example:

  1. EXAMPLE EXPLANATION

  2. EXAMPLE EXPLANATION

  3. EXAMPLE EXPLANATION

  • Link to existing social media page:

  1. Content 1 Information:

  2. Content 2 Information:

  3. Content 3 Information:

  4. Content 4 Information:

  5. Content 5 Information:

  6. Content 6 Information:

  7. Content 7 Information:

  8. Content 8 Information:

  9. Content 9 Information:

  10. Content 10 Information:
    ​


​Flyer Design

  • Project Title: BRAND NAME - THEME OF DELIVERABLES - # DESIGNS NEEDED

  • Project Description: I need apparel for a company that sells X Y Z

  • Items to consider:

  1. Target audience

  2. Content

  3. Style Preferences

  4. Color schemes

  5. Text

  6. Graphics

  • Why I like each example:

  1. EXAMPLE EXPLANATION

  2. EXAMPLE EXPLANATION

  3. EXAMPLE EXPLANATION

  • Additional Information:

  1. Print dimensions for the shirt/hat/ sweatshirt:

  2. Indication of whether this requires a custom illustration:

  3. Branding requirements
    ​

Digital Ads

  • Project Title: BRAND NAME- THEME OF DELIVERABLES - # POSTS NEEDED

  • Project Description: I need X number of digital ads for a company that sells X Y Z

Items to consider:

  1. Target audience

  2. Content

  3. Style Preferences

  4. Color schemes

  5. Text

  6. Graphics

  • Why I like each example:

  1. EXAMPLE EXPLANATION

  2. EXAMPLE EXPLANATION

  3. EXAMPLE EXPLANATION

  • Content:

  1. Post 1 Info

  2. Post 2 Info

  3. Post 3 Info

  4. Post 4 Info

  • Additional Information:

  1. Ad Campaign Explanation

  2. Competitors

  3. Target Audience

  4. Bar Codes
    ​

Custom Illustrations

  • Project Title: BRAND NAME- THEME OF DELIVERABLES - # ILLUSTRATIONS NEEDED

  • Project Description: I need X number of illustrations for a company that sells X Y Z. It needs to tell this story:

  • Items to consider:

  1. Target audience

  2. Content

  3. Style Preferences

  4. Color schemes

  • Why I like each example:

  1. EXAMPLE EXPLANATION

  2. EXAMPLE EXPLANATION

  3. EXAMPLE EXPLANATION

  • Content:

  1. Illustration Depiction 1

  2. Illustration Depiction 2

  3. Illustration Depiction 3

  • Additional Information:

  1. Where it is going to be used: advertisement
    ​

Infographic

Project Title: BRAND NAME- THEME OF DELIVERABLES

Project Description: I need an infographic for a company that sells X Y Z

Items to consider:

  1. Target audience

  2. Content

  3. Style Preferences

  4. Color schemes

  5. Text

  6. Graphics

  • Why I like each example:

  1. EXAMPLE EXPLANATION

  2. EXAMPLE EXPLANATION

  3. EXAMPLE EXPLANATION

  • Additional Information:

  1. Story

  2. Visual Appeal

  3. Size and Shape

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