What should I include in my project descriptions?

Your project description is the key to your project's success. They are the designers guide to understanding what you want out of the design. The better the project description, the less revisions you will need to make.

A sufficient amount of information will be dependent upon the design category, but here are some major points to reference in all of your project descriptions:

Here is the best ways to create the perfect project brief:

Here is an example of the best project descriptions: (Do note that if you only have one brand name inside of Penji, you may not need your brand name on each project)

Logo project description

Project Title: BRAND NAME - LOGO STYLE

Project Description:

Overview: I need a logo for a company that sells X Y Z.

Items to consider:

Why I like each example:

Additional Information:

Web Design project description

Project Title: BRAND NAME - WEBSITE PAGE NAME

Project Description:

Overview: I need a web design for a company that sells X Y Z.

Items to consider:

Why I like each example:

Current link to website:

Hero image Information:

Section 1 Information:

Section 2 Information:

Section 3 Information:

Footer Information:

Presentation project description

Project Title: BRAND NAME - NAME OF PRESENTATION

Project Description:

Overview: I need a presentation for a company that sells X Y Z.

Items to consider:

Why I like each example:

Current link to slide:

Slide 1 Information:

Slide 2 Information:

Slide 3 Information:

Slide 4 Information:

Slide 5 Information:

Slide 6 Information:

Slide 7 Information:

Slide 8 Information:

Slide 9 Information:

Slide 10 Information:

Social Media Design project description

Project Title: BRAND NAME - THEME OF DELIVERABLES - # DESIGNS NEEDED

Project Description:

Overview: I need social media content for a company that sells X Y Z.

Items to consider:

1IDEA

IDEA

IDEA

Why I like each example:

EXAMPLE EXPLANATION

EXAMPLE EXPLANATION

EXAMPLE EXPLANATION

Link to existing social media page:

Content 1 Information:

Content 2 Information:

Content 3 Information:

Content 4 Information:

Content 5 Information:

Content 6 Information:

Content 7 Information:

Content 8 Information:

Content 9 Information:

Content 10 Information:

Flyer Design Project Description

Project Title: BRAND NAME - THEME OF DELIVERABLES - # DESIGNS NEEDED

Project Description:

Overview: I need apparel for a company that sells X Y Z.

Items to consider:

IDEA

IDEA

IDEA

Why I like each example:

EXAMPLE EXPLANATION

EXAMPLE EXPLANATION

EXAMPLE EXPLANATION

Additional Information:

Here are the print dimensions for the shirt/hat/ sweatshirt:

Indication of if this requires a custom illustration

Branding requirements

Digital Ads Project Description

Project Title: BRAND NAME- THEME OF DELIVERABLES - # POSTS NEEDED

Project Description:

Overview: I need X number of digital ads for a company that sells X Y Z.

Items to consider:

IDEA

IDEA

IDEA

Why I like each example:

EXAMPLE EXPLANATION

EXAMPLE EXPLANATION

EXAMPLE EXPLANATION

Content:

Post 1 Info

Post 2 Info

Post 3 Info

Post 4 Info

Additional Information:

Ad Campaign Explanation

Competitors

Target Audience

Bar Codes

Custom Illustrations Project Description

Project Title: BRAND NAME- THEME OF DELIVERABLES - # ILLUSTRATIONS NEEDED

Project Description:

Overview: I need X number of illustrations for a company that sells X Y Z. It needs to tell this story:

Items to consider:

IDEA

IDEA

IDEA

Why I like each example:

EXAMPLE EXPLANATION

EXAMPLE EXPLANATION

EXAMPLE EXPLANATION

Content:

Illustration Depiction 1

Illustration Depiction 2

Illustration Depiction 3

Additional Information:

Where it is going to be used: advertisement

Infographic Project Description

Project Title: BRAND NAME- THEME OF DELIVERABLES

Project Description:

Content:

Text

Images