What should I include in my project descriptions?
Your project description is the key to your project's success. They are the designers' guide to understanding what you want out of the design. The better the project description, the fewer revisions you will need to make.
A sufficient amount of information will be dependent upon the design category, but here are the main items to consider when creating the perfect project brief:
Start with a CLEAR title
Use short paragraphs
Use checklists and/or bullet points
Give examples and/or references
Create and add your brand folder
Here are some examples of the best project descriptions for different categories:
Do note that if you only have one brand name inside of Penji, you may not need your brand name on each project
Logos
Project Title: BRAND NAME - LOGO STYLE
Project Description: I need a logo for a company that sells X Y Z
Items to consider:
Target audience
Content
Style Preferences
Color schemes
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Additional Information:
Create 3 variations
Icon is/is not needed
Elements to consider:
Web Design
Project Title: BRAND NAME - WEBSITE PAGE NAME
Project Description: I need a web design for a company that sells X Y Z
Items to consider:
Target audience
Content
Style Preferences
Color schemes
Text
Graphics
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
The current link to the website:
Hero image Information:
Section 1 Information:
Section 2 Information:
Section 3 Information:
Footer Information:
Presentation
Project Title: BRAND NAME - NAME OF PRESENTATION
Project Description: I need a presentation for a company that sells X Y Z
Items to consider:
Target audience
Content
Style Preferences
Color schemes
Text
Graphics
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
The current link to slide:
Slide 1 Information:
Slide 2 Information:
Slide 3 Information:
Slide 4 Information:
Slide 5 Information:
Slide 6 Information:
Slide 7 Information:
Slide 8 Information:
Slide 9 Information:
Slide 10 Information:
Social Media Design
Project Title: BRAND NAME - THEME OF DELIVERABLES - # DESIGNS NEEDED
Project Description: I need social media content for a company that sells X Y Z
Items to consider:
Target audience
Content
Style Preferences
Color schemes
Text
Graphics
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Link to existing social media page:
Content 1 Information:
Content 2 Information:
Content 3 Information:
Content 4 Information:
Content 5 Information:
Content 6 Information:
Content 7 Information:
Content 8 Information:
Content 9 Information:
Content 10 Information:
Flyer Design
Project Title: BRAND NAME - THEME OF DELIVERABLES - # DESIGNS NEEDED
Project Description: I need apparel for a company that sells X Y Z
Items to consider:
Target audience
Content
Style Preferences
Color schemes
Text
Graphics
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Additional Information:
Print dimensions for the shirt/hat/ sweatshirt:
Indication of whether this requires a custom illustration:
Branding requirements
Digital Ads
Project Title: BRAND NAME- THEME OF DELIVERABLES - # POSTS NEEDED
Project Description: I need X number of digital ads for a company that sells X Y Z
Items to consider:
Target audience
Content
Style Preferences
Color schemes
Text
Graphics
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Content:
Post 1 Info
Post 2 Info
Post 3 Info
Post 4 Info
Additional Information:
Ad Campaign Explanation
Competitors
Target Audience
Bar Codes
Custom Illustrations
Project Title: BRAND NAME- THEME OF DELIVERABLES - # ILLUSTRATIONS NEEDED
Project Description: I need X number of illustrations for a company that sells X Y Z. It needs to tell this story:
Items to consider:
Target audience
Content
Style Preferences
Color schemes
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Content:
Illustration Depiction 1
Illustration Depiction 2
Illustration Depiction 3
Additional Information:
Where it is going to be used: advertisement
Infographic
Project Title: BRAND NAME- THEME OF DELIVERABLES
Project Description: I need an infographic for a company that sells X Y Z
Items to consider:
Target audience
Content
Style Preferences
Color schemes
Text
Graphics
Why I like each example:
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
EXAMPLE EXPLANATION
Additional Information:
Story
Visual Appeal
Size and Shape