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Online card distribution

Share your loyalty card link across digital channels, SMS, and email to reach customers wherever they are.

Written by Dan. A
Updated this week

Overview

Every card template in Perkstar has a shareable installation link. You can copy this link and distribute it across social media, your website, ad campaigns, SMS, or email — giving customers a one-tap path to installing your loyalty card.


Sharing via link

  1. Navigate to Cards in the left-hand menu.

  2. Select the card you want to distribute.

  3. Click Copy Link to copy the card installation link to your clipboard.

  4. Paste the link wherever you want to share it — social media posts, your website, Instagram bio, Facebook group, Google Ads landing page, or any other digital channel.

When customers tap the link, they're taken directly to your card installation form.

Tip: If you've created UTM tags in your card settings, use the UTM-tagged links instead of the generic link. This lets you track which channel drives the most card installations.


Sending via SMS

If you already have a customer database, you can send personalized SMS messages with a unique installation link for each customer.

  1. Add your customers to the system and issue their loyalty cards — this generates individual installation links.

  2. Create an SMS mailing with the personalized link.

Each customer receives their own unique link, so their card is pre-associated with their profile when they install it.

Important: You'll need an SMS sender connected (e.g., Twilio) to send SMS messages. For step-by-step instructions, see How to create and send a mailing.


Sending via email

You can also send personalized emails with unique installation links to your customer database.

  1. Add your customers to the system and issue their loyalty cards — this generates individual installation links.

  2. Create an email mailing with the personalized link.

Important: You'll need an email sender connected (e.g., Mailgun) to send emails. For step-by-step instructions, see How to create and send a mailing.


FAQs

What's the difference between the generic link and personalized links?

The generic link (copied from Copy Link) takes anyone to the card installation form where they fill in their details. Personalized links are generated when you issue a card to a specific customer — they're unique to that individual and pre-associate the card with their profile.

Where should I share my card link?

Anywhere your customers are: social media profiles, posts and stories, your website, email signatures, Google or Facebook ads, messaging apps, or online directories.

Do I need to add customers to the system before sending SMS or email?

Yes. Customers must be added to the system and have a card issued to them before you can send a personalized installation link via SMS or email.

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