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Feedback collection

Automatically collect customer feedback after every visit and track satisfaction across your dashboard.

Written by Dan. A
Updated yesterday

Overview

Feedback collection is built into every loyalty card. After a customer has a visit recorded (stamp earned, points credited, etc.), a Leave your Feedback button appears on the back of their card. The customer taps it, rates their experience with 1–5 stars, and submits. If they rate below 5 stars, they can add a written comment.

This works automatically — no setup required for the basic feedback feature. The feedback button and review block are built into the back of every card and cannot be removed or replaced.

Note: The feedback button only appears after a visit has been recorded. Customers can only leave feedback once per card.


How feedback works

  1. A customer visits your business and a transaction is processed on their card (stamp, points, visit, etc.).

  2. The Leave your Feedback button appears on the back of their card.

  3. The customer taps the button, selects 1–5 stars, and taps Send.

  4. If they rate below 5 stars, a text box appears where they can add a written comment.


Adding feedback links

If you want customers to leave a review on external platforms (Google Maps, Yelp, Facebook, etc.) after rating, add your links under Feedback Links in your card setup.

These links only appear to the customer after they've rated — not before. So the customer rates first, then sees the option to leave an external review.


Sending an automated feedback push (optional)

You can optionally send an automated push notification reminding customers to leave feedback after their visit. This is not required — feedback works without it — but it increases the number of customers who actually rate.

  1. Click Mailings in the left-hand menu, then click the Push Automation tab.

  2. Select the card template from the Card dropdown.

  3. On the Feedback tile, enable the toggle.

  4. Enter your message (e.g., "Thanks for your last visit! Please rate us ⭐").

  5. Set the number of hours after the transaction when the notification should be sent.

  6. Click Save.

Tip: We recommend sending the feedback request 1 hour after the visit — long enough for the customer to reflect, soon enough that the experience is fresh.


Where to view feedback

Account-level rating

The main dashboard displays your average feedback rating across all cards in the top-right section.

Per-card rating

Navigate to the Cards section and check the feedback rating displayed for each individual card template.

Per-customer rating

Open a customer's profile and click the Feedbacks tab to see their individual rating history. You can filter by date or show only feedback with comments.

Dissatisfied customers

Customers who rate below 5 stars appear in the Dissatisfied Members section on your main dashboard, so you can follow up quickly.


FAQs

Do I need to set up the push automation for feedback to work?

No. Feedback is built into the card — customers can rate anytime after a visit by tapping Leave your Feedback on the back of their card. The push automation is optional and simply reminds customers to rate.

When does the feedback button appear?

After a transaction is processed on the customer's card (stamp earned, points credited, visit redeemed, etc.). It does not appear just after card installation — the customer must have had a visit recorded.

Can a customer leave feedback more than once?

No. Customers can only leave feedback once per card.

When do feedback links (Google, Yelp, etc.) appear?

Only after the customer has rated. Add your review platform links under Feedback Links in your card setup. The customer rates first, then sees the option to leave an external review.

Can I remove the feedback block from the back of the card?

No. The built-in review block on the back of the card cannot be removed or replaced. It is part of every card by default.

What ratings flag a customer as dissatisfied?

Any rating below 5 stars. These customers appear in the Dissatisfied Members section on your dashboard.

Where can I see written feedback comments?

Open the customer's profile and click the Feedbacks tab. You can filter to show only feedback with comments.

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