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How customers leave feedback

Understand how your customers submit feedback through their loyalty card after a visit.

Written by Dan. A
Updated yesterday

Overview

After a customer visits your business and a transaction is processed on their card, a Leave your Feedback button appears on the back of their card. They can tap it to rate their experience with 1–5 stars. Customers can only leave feedback once per card.

The feedback button and review block are built into every card by default and cannot be removed or replaced.

Important: The feedback button only appears after a transaction has been recorded (stamp earned, points credited, visit redeemed, etc.). If a customer just installed the card but hasn't visited, the button will not be visible.


How customers leave feedback on iPhone

  1. The customer opens their loyalty card in the Wallet app.

  2. They tap the three-dot menu (···) in the top-right corner.

  3. They tap Pass Details to open the card details.

  4. They tap Leave your Feedback.

  5. They select 1–5 stars and tap Send.

  6. If they rate below 5 stars, a text box appears where they can add a written comment.


What happens after rating

  • Below 5 stars — The customer can add a written comment explaining their experience. They are flagged in the Dissatisfied Members section on your dashboard

  • 5 stars — If you've configured feedback links in your card setup, the customer is shown links to leave a review on external platforms (Google Maps, Yelp, Facebook, etc.). They may also be prompted to share the card through the referral program

Note: Feedback links only appear after the customer has rated. They are configured under Feedback Links in your card setup.


After rating

Once a customer has rated, the Leave your Feedback button disappears from the back of their card permanently. Customers can only leave feedback once per card.


FAQs

Why can't a customer see the feedback button?

The feedback button only appears after a transaction has been processed on the customer's card. If they've just installed the card but haven't visited, the button won't be visible. If they've already left feedback on this card, the button won't appear again.

Can customers leave feedback more than once?

No. Customers can only leave feedback once per card.

Can I remove the feedback block from the back of the card?

No. The built-in review block on the back of the card is part of every card by default and cannot be removed or replaced.

When do review links (Google, Yelp, etc.) appear?

Only after the customer has rated. Add your review platform links under Feedback Links in your card setup. The customer rates first, then sees the links.

What happens with positive feedback?

Customers who rate 5 stars are shown your feedback links (if configured) and may be prompted to share their card through the referral program.

Does the push notification need to be set up for feedback to work?

No. The feedback button is built into the card and works without any push automation. The push automation is an optional reminder that you can enable to encourage more customers to rate — but feedback works on its own.

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