Use cases
The forwarding of UTMs and variables is particularly useful for:
Analyzing campaign performance with external tools
The forwarding of user information for the personalization of landing pages
Linking funnel data with external tracking or CRM systems
Conditions
The redirect only works with UTMs and predefined variables that have already been transferred via the URL (not with variables that are only queried later in the funnel). If you want to learn more about the use of UTMs, read our article on UTMs. If you want to know more about self-defined variables and their use for personalization, you can find more information in our article on personalization.
Instructions for forwarding
1. Insert button in the funnel
You can:
Use a form block button
Use a payment block button
Insert a separate single button
Use the buttons in the choice block or quiz block
2. Add variables and UTMs to link
Instead of redirecting the button to the next page in the funnel, link it to the external URL and add the variables or UTMs to the query string:
Example of a self-defined variable:
https://www.external-page.com?V1=@robot
💡 Not sure what a custom variable is or how to create one? You can find step-by-step instructions on how to create your own variable here.
Example of a UTM parameter:
https://www.external-page.com?V1=@utm_campaign
💡 Permitted UTM parameters
The following UTMs can be passed:
utm_source
utm_medium
utm_campaign
utm_term
utm_content
You can combine several parameters by connecting them with "&":
https://www.external-page.com?V1=@utm_campaign&V2=@utm_source
3. Attach variables or UTMs to the funnel link
Make sure that the desired UTMs or variables have already been transferred via the funnel URL so that they are forwarded correctly to the external URL.
Result & Summary
With this method, you can easily and flexibly pass on UTMs and variables to an external URL to track campaigns or personalize user experiences.
What you enter via the link (example with self-defined variable):
Forwarding via external link (example with self-defined variable):
Further information on the following topics can be found in our Helpcenter: