How can I forward UTMs and variables to an external URL?

Use cases

The forwarding of UTMs and variables is particularly useful for:

Analyzing campaign performance with external tools
The forwarding of user information for the personalization of landing pages
Linking funnel data with external tracking or CRM systems

If you want to learn more about the use of UTMs, read our article on UTMs. If you want to know more about self-defined variables and their use for personalization, you can find more information in our article on personalization.

Instructions for forwarding

1. Insert button in the funnel

You can:

Use a form block button
Use a payment block button
Insert a separate single button
Use the buttons in the choice block or quiz block

2. Add variables and UTMs to link

Instead of redirecting the button to the next page in the funnel, you link it to the external URL and add the variables or UTMs to the query string. To do this, simply add a “?” to the URM -> then any variable name (you can define this freely) -> then an “=” -> and then - depending on which variable/which UTM parameter you want to forward - the tracking ID, the official variable name or the UTM.

Forwarding funnel variables

If you want to forward variables via an external URL that you have queried in the funnel, use either the tracking ID (e.g. for selection blocks or user-defined form fields) or the respective variable name for standard variables (see below in grey).

Example of forwarding for a funnel variable:

https://www.external-page.com?visitor=@firstName

You can forward the following standard variables:

City: address.city

Country: address.country

Street: address.street

Birthday: birthday

E-Mail: email

First name: firstName

Last name: lastName

Phone number: phone

Website: website

Forwarding UTMs

Example of forwarding for a UTM parameter:

https://www.external-page.com?V1=@utm_campaign

💡 Permitted UTM parameters

The following UTMs can be passed:

utm_source
utm_medium
utm_campaign
utm_term
utm_content

Forwarding self-defined variables

Example of forwarding for a self-defined variable:

https://www.external-page.com?V1=@robot

💡 Not sure what a custom variable is or how to create one? You can find step-by-step instructions on how to create your own variable here.

You can combine several parameters by connecting them with "&":

https://www.external-page.com?V1=@utm_campaign&V2=@utm_source

3. Attach variables or UTMs to the funnel link

Make sure that the desired UTMs or variables have already been transferred via the funnel URL so that they are forwarded correctly to the external URL.

Result & Summary

With this method, you can easily and flexibly pass on UTMs and variables to an external URL to track campaigns or personalize user experiences.

What you enter via the link (example with self-defined variable):

Forwarding via external link (example with self-defined variable):

Further information on the following topics can be found in our Helpcenter: