What is a conversion rate & where can I find it?
Your conversion rate tells you how many visitors of your funnel actually became leads.
So, if out of 100 visitors, a total of 10 prospects sign up for your funnel's contact form, the funnel's conversion rate is 10%.
Note 💡 The highest possible conversion rate is not always the desired goal.
For example, if you should use an application funnel to fill a very specific job, a high conversion rate is less relevant than finding the one right applicant. |
To determine your own conversion rate in the funnel, call up the analytics of your funnel.
What influences my conversion rate?
The conversion rate of your funnel depends on several factors:
What is the goal of your funnel?
Industry and brand awareness
What reach do you already have?Target group & target group expertise
How well do you know your target group and their problems / wishes? Are you addressing them correctly?
Value proposition in the funnel
Do you offer your prospects added value that convinces them of your offer and encourages them to become leads? Is this added value clearly recognizable
Customer journey
How do your prospects get to your funnel? Are the individual touchpoints with your customer meaningful & self-explanatory?
We'll show you how to improve your conversion rate HERE.
What are the average conversion rates by funnel type?
Lead Magnet Funnel: 30% - 40%
Recruiting Funnels: 3% - 20%
Appointment Funnels: 1% - 8%
Offer Funnel: 5% - 15%
Micro-Influencer Funnel: 5% - 15%
Quiz Funnel: 15% - 25%
Contest Funnel: 40% - 50%
Tester Funnel: 30% - 40%
Case Study Funnel: 15% - 25%
Productfinder Funnel: 15% - 25%
Coupon Funnel: 15% - 25%
QR Code Funnel: 15% - 25%
Live Webinar Funnel: 10% - 20%
Survey Funnel: 5% - 25%
Note 💡 The conversion rates serve as an orientation. Of course, you can also achieve higher conversion rates. |
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