On the dashboard, it is possible to view the performance and statistics of all your emails. First, go to ‘Marketing’ and then select the email you would like to investigate.
Then on the left hand side, you will see two important tabs.
Recipients
The ‘recipients’ tab displays various information per contact and the individual status of each email.
Leat allows you to export campaign recipient data from this page containing detailed delivery metrics and engagement statistics for in-depth analysis. After generating the export report, navigate to Data → Exports in your dashboard to download the respective file for further analysis.
The various statuses & definitions can be found below:
Delivered: The email successfully reached the recipient's inbox or spam folder.
Bounced: The email couldn't be delivered due to an invalid address or full inbox.
Dropped: The email wasn't sent because of a prior issue, like an invalid address or spam risk.
Processed: The email was received and queued for delivery.
Statistics
The ‘statistics’ tab displays a few general indicator values about the performance of the email.
Engagement metrics, such as open rates and, are key indicators of campaign performance. These metrics help assess the success of email campaigns and identify areas for improvement.
In email campaigns, the "Total Clicks" metric refers to the overall number of clicks across all recipients, while "Unique Clicks" represents the count of distinct recipients who clicked on links. Differentiating these statistics offers deeper insight into user behavior.