SMS Blast campaigns send identical messages to multiple contacts:
Setup Process:
1. Name Your Campaign: Choose descriptive campaign names
2. Select Recipients: Choose from contact lists or individual contacts
3. Set Batch Parameters: Control sending speed (e.g., 10 contacts per minute). Batch controls prevent overwhelming carriers and ensure reliable delivery across large recipient lists.
4. Craft Message: Write your broadcast message content and analyze its effectiveness
Tips for SMS campaigns
Keep messages concise to avoid multiple segments (160 characters per segment)
Include a clear call-to-action in your message
Personalize messages with variables like {firstName}
Always identify yourself in the message to build trust
Include an opt-out option with "STOP" instructions
5. Review and Launch: Confirm settings and start campaign
Managing Campaign Results
After launching your campaign, you can track its performance through the dashboard:
Delivery Rates: Monitor the percentage of successfully delivered messages
Engagement Analytics: Track response rates and link clicks (if applicable)
Opt-out Tracking: View how many recipients chose to unsubscribe
These insights help optimize future campaigns and understand your audience better.
Best Practices for Follow-up:
Wait 2-3 days before sending follow-up messages to non-responders
Segment your audience based on engagement with previous campaigns
Test different message variations to determine what resonates best
Schedule campaigns during business hours when recipients are most likely to engage
Remember that consistent timing and messaging help build brand recognition and trust with your audience.