Maintaining compliance with data protection rules and giving your contacts an open channel to manage their communication choices depend on the opt-out option.
This post will walk you through the process in an easy-to-understand and efficient manner.
Good to know
This link is displayed by default in your email campaigns, so there's no need to reinsert it if it's already there.
The unsubscribe link is not clickable in a test mail, it only works in a real mailing, as it is generated according to each contact's ID.
For whom and why?
This article is aimed at all Plezi Plus users who want to improve the management of unsubscriptions in their e-mail campaigns.
How does it work?
Step N°1 - Access the "Email Campaign" feature
Log in to your Plezi account.
Go to the "Engagement" tab (1), then "Email Campaign"(2) to access your email list.
Step N°2 - Select or create the e-mail to be set up
From your list of e-mails, select the one where you wish to set up the unsubscribe link.
At the bottom of the page, select the unsubscribe text and click on the link icon.
On the new page, choose the "Link URL" option (1) and insert the tag: {{contact_unsubscribe_url}} (2)
At this stage, you can customize the unsubscribe hyperlink. (3) and click OK.
Congratulations, you've successfully configured the unsubscribe link! 🎉