By following the steps outlined in this article, you will be able to create your first email campaign on Plezi.
An email campaign encapsulates all communications sent to a specific audience (prospects or customers) with the goal of prospecting, loyalty, or information.
Prerequisite:
Update your contact lists before sending your email campaign
Step 1: Find the "Create a new campaign" feature
Option 1: From Emailings
- Navigate on the menu < Emailings> (1).
- Then on your interface, find out New Campaign (2).
Option 2: Via contact
- Navigate to Contacts (1).
- Next, create an email campaign (2).
Option 3: Via ressource
- From the resources (1), select one of your existing resources or create one.
- In the "Engagement" tab (2), click on "Create an email campaign" (3).
Step 2: Create the content of your email campaign "What"
- Include the subject of your email and, optionally, a link to one of your resources.
(If you used a resource to create your campaign, this option will be checked).
- Select a template that suits you best !
=> Now you can customize your email from the Bee editor.
Remember to save all of your changes!
Step 3: Set up your campaign "Who"
Add the sender's name and e-mail address, then choose your domain name.
If your domain is not validated or configured, you will be offered the default domain name: @plezi-mail.co. To configure your domain name, go here.
Select one or more recipients for your e-mailing campaign:
From the <segments> option (1) or via <Imports> (2).
If required, you can create a segment or import directly by clicking on New segment or + Create import.
🆕 The WHO section of the Email campaign has been modernized! You'll find your personalized response email pre-filled, and you'll be able to use your personalized default domain name.
Step 4: Set up your campagne "When"
Schedule the sending of your campaign as you wish!
What's next !
Good to know !
Your email's content should be interesting and impactful ! By including links to relevant pages on your site, you should encourage your readers to visit your site or consume your resources.
Reading the statistics of your email campaign
Delivered = total number of emails that arrived in the mailboxes.
Opened = total number of contacts who opened the email
Clicks = total number of contacts who clicked on the email
⚠️ We recommend that you send out test mailings to ensure that everything is working properly before sending the campaign to the entire contact list.
Tips & tricks
An email campaign cannot be modified after it has been sent 👀
Remember to add a CTA so that your recipients can access your content !
In order for your recipients to quickly identify your company, personalise your name and e-mail address.
By clicking on "Add a personalized reply address (1)", you can add your personalized reply e-mail address. If you don't, the address will be treated as a no-reply and your recipients won't be able to reply.
The "+" character is not accepted in the format of the sending mail.
The statistics that appear are based on single events.
If you end up with a higher number of clicks than opens, this is due to the clicking bot, so don't worry, your statistics are not wrong !