The objective of this article
Aims to provide an informed perspective on the importance and interpretation of statistics in smart campaigning. By deeply understanding these key metrics, you will be able to optimize your marketing efforts and maximize your impact.
📢 Understanding Smart Campaign Statistics
Delivered: Shows the total number of emails delivered since the smart campaign was launched.
Opened: Reveals the total number of Smart Campaign emails opened by recipients.
Clicked: Details the total number of smart campaign emails that generated clicks.
Conversion rate: represents the number of forms completed as part of the smart campaign divided by the number of emails delivered x 100. A good rate is usually above 1%.
Contacts entered: Counts the total number of contacts who have received at least one smart campaign email since launch.
📉Calculation of rates:
Opens: is the ratio of opens to the number of emails delivered.
Clicks: the number of clicks divided by the number of emails delivered.
Conversion rate: the number of conversions divided by the number of emails delivered.
⏳Sending history
The data is presented according to your sending frequency. On each date, information on the number of contacts entered, opens, clicks, and emails not received is displayed, providing a detailed perspective of how your campaign is performing at that specific moment.
