The goal of this article:
Understand and interpret the statistics following the sending of your email campaigns:
Explore key metrics such as: click rate, conversion rate, delivery rate ect.
To access the statistics go to :
1. Engagement
2. Email campaigns
3. Choose a campaign
Here are the 6 indicators displayed:
-Delivered: shows the total number of emails delivered since the launch of the email campaign.
-Opened: shows the total number of emails opened by recipients.
-Clicks: indicates the total number of clicks in the campaign.
-Conversion rate: number of forms submitted divided by number of emails delivered X 100%.
-Unsubscribes: total number of unsubscribes from the campaign.
-Bounces: total number of temporary and definitive bounces
By clicking on each of them, you can get a detailed overview of the contacts behind these statistics.
To take things a step further, we'll give you some tips on indicators to help you interpret your statistics.
