At PodRoll, we're excited to introduce Dynamic Feed Drops – the innovative solution that combines the impact of traditional feed drops with the precision and scalability of digital advertising. This unique approach allows podcast episodes to be dynamically inserted into feeds, similar to a cross-promotion, but specifically targeted to individual listeners.
PodRoll feed drops are dynamically inserted as the second most recent episode on a feed and removed once a new episode is published. The seller is paid for the placement and the buyer only pays for activity on their promoted feed. This technology enables pay-for-performance feed drops.
Here's an example of one in Apple Podcasts:
Anatomy of Dynamic Feed Drops:
Introduction: Each PodRoll episode is clearly labeled as a "Bonus" episode in the host feed and the episode title starts with "You Might Also Like:"
Direct Links: Show notes include direct links, simplifying listener conversion to the promoted content. These smart links keep the listener in Spotify or Apple Podcast when they want to find out more about the promoted show.
Episode Art: The promoted episode will include the artwork of the podcast to ensure the listener knows exactly what they are listening to
Standard Disclaimer: We add a disclaimer to the feed drop episode to protect both the buyer and seller and inform the listener.
DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.
Why use PodRolls?
For Sellers:
Monetize Effortlessly: View and accept campaigns to generate recurring revenue.
Simplified Management: A unified dashboard allows for easy management of multiple podcasts and feed drops.
Automated Efficiency: Earn for every listen with automatic episode removal post-campaign.
For Buyers:
Direct Engagement: Listener activity goes straight to the promoted feed, supporting detailed analytics and listener engagement.
Targeted Reach: Advanced targeting options ensure your content reaches the right audience.
Scalability: Promote your podcast across thousands of feeds with just one campaign submission.
The benefits compared to traditional feed drops:
Join PodRoll today to harness the power of Dynamic Feed Drops, elevate your podcasting experience, and unlock new revenue opportunities.