Note: The Seller's and Buyer's prefix links are added in different podcast platforms. Please pay close attention to the following instructions to avoid any onboarding issues.
Prefix Link Introduction
There are two prefix links used in the PodRoll network.
Seller's Prefix: Used to add dynamic feed drops to a podcast feed and earn revenue.
Buyer's Prefix: Used to track conversions from buying feed drops.
Both prefix links for a podcast are found on the 'Podcasts' page in the dashboard and each podcast has a unique set of prefix links.
Seller's Prefix: Earn Revenue by Adding Feed Drops to a Podcast
The Seller's prefix link gives podcasters the ability to add pre-approved episode recommendations to their podcast feed. To sign up to sell, refer to this article:
Sign Up to Sell Dynamic Feed Drops
Follow the following 4 steps to onboard your podcast to sell feed drops:
1. Locate the "RSS Prefix for feed drops" in the PodRoll dashboard
Each podcast's Seller's prefix link is listed in the 'Podcasts' section under "RSS Prefix for feed drops".
2. Add the Prefix to Your RSS Feed
Add the prefix to your RSS feed by appending the prefix to the front of the feed URL like the example below.
3. Update the RSS URL in Apple Podcast Connect and Spotify for Podcasters
Update the podcast RSS URL in Apple Podcast Connect:
https://podcastsconnect.apple.com/
If you don't have access to your podcast in Apple Podcast Connect, refer to this article to claim it: Claim Your Podcast in Apple
Update the podcast RSS URL in Spotify for Podcasters:
https://podcasters.spotify.com/
4. Confirm the link was properly added in the PodRoll dashboard
If the RSS feeds were updated correctly, a green dot will appear next to the Seller's prefix link for the podcast. Please give the system 30 minutes to update after changing the podcast feed in Apple and Spotify.
Buyer's Prefix: Track Listener Conversions for Campaigns
The Buyer's prefix link is unique to each podcast RSS feed, works with all other prefixes, and is added similar to a Chartable, Podtrac, or Podscribe prefix link in your podcast hosting platform.
It is optional for buyers and not required to buy dynamic feed drops.
The Buyer's prefix link adds insights to the success of your PodRoll campaign. With the prefix link, PodRoll can calculate listener conversions for every campaign.
Follow the following 3 steps to add the Buyer's prefix to your podcast:
1. Locate the "Episode Prefix for conversions" in the PodRoll dashboard
Each podcast's Seller's prefix link is listed in the 'Podcasts' section under "RSS Prefix for feed drops".
2. Add the prefix in your podcast hosting platform
Refer to your podcast hosting company's support page to learn how to add a prefix to your podcast's enclosures.
Note: You can add multiple prefix links even if your hosting platform "limits" the amount that can be added.
Some hosting platforms claim to only offer the ability to enter a “single” prefix link. This just means you have to concatenate multiple prefix links together to create a single valid prefix for the platform. In most cases, you only need “https://” to appear once at the beginning of the prefix. Below is an example on how to combine multiple prefixes into one.
Please reach out to PodRoll support for special cases or assistance with prefixes.
3. Confirm the link was properly added in the PodRoll dashboard
If the RSS feed was updated correctly, a green dot will appear next to the Buyer's prefix link for the podcast. Please give the system 2 hours to update after adding the prefix in your hosting platform.
