Overview
Klaviyo is a powerful email and SMS marketing platform widely used by ecommerce brands to drive customer engagement and revenue. By integrating Klaviyo with Polar Analytics, you can centralize your marketing performance data, better understand campaign impact, and make more informed decisions across your business.
In this article, we’ll cover:
How Klaviyo connects with Polar Analytics
How to access your Klaviyo data in Polar
Available metrics and dimensions
Section 1: Connecting Klaviyo to Polar Analytics
To start leveraging your Klaviyo data in Polar, you first need to connect your Klaviyo account.
How to connect:
Navigate to Data Sources in your Polar dashboard
Select Klaviyo from the available integrations
Enter your Klaviyo API Key
Confirm and initiate the sync
Where to find your Klaviyo API Key:
Go to Klaviyo Settings → API Keys
Copy your Private API Key
Paste it into Polar during setup
What happens next:
Polar will begin syncing your Klaviyo data automatically
Initial sync may take some time depending on your account size (~1-2 weeks for the initial sync)
Data will update regularly once connected
💡 Tip: Ensure your Klaviyo account has proper permissions enabled for accurate data syncing.
We are aware and are taking the proper steps to migrate to Klaviyo's new API. Rest assured, this update will be completed before the API is retired, and no action is needed on your end. You can read more about Klaviyo's API versioning and deprecation policy here.
Section 2: Accessing Your Klaviyo Data in Polar Analytics
Once the data has loaded, you’ll have access to several new insights:
Acquisition Tab: View the "Revenue By Attribution Channel" dashboard.
Engagement Tab: This tab is dedicated to Klaviyo-based engagement insights, giving you a comprehensive view of how your audiences interact with your brand.
Section 3: Metrics & Dimensions
To have access to the full list of available metrics and dimensions for Klaviyo, you can check using the Custom Table builder.
Conclusion
Integrating Klaviyo with Polar Analytics gives you a unified view of your marketing performance, helping you understand the true impact of your email and SMS efforts.
By centralizing your data, you can:
Make smarter marketing decisions
Optimize campaigns and flows
Drive more revenue from your existing customers