Overview
This guide walks you through configuring Klaviyo tracking parameters to optimize tracking for Polar Attribution. For more details on the importance of setting up tracking parameters, refer to this article.
Step-by-Step Guide:
Step 1: Access Your Klaviyo Account
Click this link to navigate directly to UTM Tracking in Klaviyo.
Or, go to Settings -> Other -> UTM tracking
Step 3: Add UTM Parameter Values
Configure the following UTM parameters with the corresponding values:
UTM Parameter | Campaign Value | Flow Value |
Source | Klaviyo | Klaviyo |
Campaign | Campaign Name | Flow message name |
Id | Campaign ID | Flow ID |
Term | Klaviyo profile id | Klaviyo profile ID |
Step 4: Enable Automatic UTM Parameters
Toggle the Automatically add UTM parameters to links option.
Click Save.
Step 5: Include Tracking Parameters in Campaigns and Flows
Ensure your campaign settings are configured to always include tracking parameters.
Verify that the same settings are applied to every email in your flows.
By following these steps, you’ll ensure that Klaviyo tracking parameters are properly configured, improving data accuracy in Polar Attribution.